KFC's Fun Tray Liner Acts as the Backdrop for Creating 'Fakation' Photos
Laura McQuarrie — August 5, 2015 — Tech
References: youtube & creativeguerrillamarketing
Being connected to many people on social media means that Millennials are often hit hard with a fear of missing out when they see fun vacation pictures from their friends—as bizarre as it sounds, KFC Romania has come up with a solution to this problem with a simple fast food tray liner.
KFC developed printed paper trays that can serve as the backdrop for social media posts, making it look as though someone is on vacation, when they're really only sitting inside of a KFC. By holding up two fingers in front of a beach backdrop, people are KFC are able to make it look as though their legs are getting a tan at the seaside.
Earlier this year KFC also had fun with this same sort of idea when it created the Tray Typer, a fast food tray liner that doubled as a keyboard for those who wanted to type, but save their smartphones from greasy fingers.
KFC developed printed paper trays that can serve as the backdrop for social media posts, making it look as though someone is on vacation, when they're really only sitting inside of a KFC. By holding up two fingers in front of a beach backdrop, people are KFC are able to make it look as though their legs are getting a tan at the seaside.
Earlier this year KFC also had fun with this same sort of idea when it created the Tray Typer, a fast food tray liner that doubled as a keyboard for those who wanted to type, but save their smartphones from greasy fingers.
Trend Themes
1. Fakation Photos - Creating faux vacation photos to share on social media, offering an opportunity for innovative photo backdrops and experiences.
2. Social Media FOMO - Addressing the fear of missing out on travel experiences by providing unique opportunities for virtual vacations and adventures.
3. Multi-functional Tray Liners - Developing fast food tray liners that serve a dual purpose, such as acting as a keyboard or providing fun photo backdrops.
Industry Implications
1. Fast Food - Exploring new ways to enhance the dining experience and engage customers through innovative tray liner designs.
2. Tourism and Travel - Leveraging virtual vacation experiences to cater to individuals who are unable to physically travel, offering unique and immersive alternatives.
3. Social Media and Technology - Creating solutions to address the social media fear of missing out (FOMO) and providing opportunities for users to share unique and engaging content.
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