Plated's Kitchen on Wheels Advertises Its Meal Delivery Services
Cadhla Gray — August 17, 2015 — Autos
'Plated' is an online meal delivery service that brings fresh ingredients and corresponding recipes to their customers' doorsteps.
To advertise its services through personal experience, Plated built an open-concept kitchen in a trailer that will be driven across the USA. This kitchen-camper will travel to nine different cities including Chicago, Boston and New York City, inviting people to enter and make a home-cooked meal with executive chef Elana Karp.
The purpose of this campaign is to renew the joy of cooking and increase interest in Plated's meal delivery services. Home-cooking has become less common in the past few decades with busier schedules and more takeout alternatives. However, a recent survey discovered that Millennials are returning to the kitchen and that 30 million people enjoy cooking a meal for themselves at least once a week.
To advertise its services through personal experience, Plated built an open-concept kitchen in a trailer that will be driven across the USA. This kitchen-camper will travel to nine different cities including Chicago, Boston and New York City, inviting people to enter and make a home-cooked meal with executive chef Elana Karp.
The purpose of this campaign is to renew the joy of cooking and increase interest in Plated's meal delivery services. Home-cooking has become less common in the past few decades with busier schedules and more takeout alternatives. However, a recent survey discovered that Millennials are returning to the kitchen and that 30 million people enjoy cooking a meal for themselves at least once a week.
Trend Themes
1. Mobile Kitchen Experiences - Companies can offer unique experiential marketing campaigns by creating mobile kitchens that allow customers to engage with their product or service in a memorable and interactive way.
2. Meal Delivery Services - Meal delivery services can innovate their marketing strategy by incorporating experiential marketing, such as a mobile kitchen, to offer potential customers a hands-on experience with their product.
3. Home Cooking Resurgence - The renewed interest in home cooking among Millennials provides an opportunity for meal delivery services to offer cooking classes, promote their fresh ingredients, and foster a sense of community around cooking and eating meals together.
Industry Implications
1. Food Delivery Services - Companies in the food delivery industry can create mobile pop-up experiences to draw in potential customers and offer a unique selling point that sets them apart from competitors.
2. Branded Experiential Marketing - Creating mobile kitchens or other experiential marketing campaigns can provide companies with a memorable way to promote their brand and attract new customers.
3. Cooking Education - With the renewed interest in home cooking, businesses focused on cooking classes and education can leverage this trend to promote their services and attract new customers.
3.9
Score
Popularity
Activity
Freshness
