This Cocktail Lounge Replaces Bar Managers with Knowledgable Sommeliers
Katherine Pendrill — August 17, 2015 — Marketing
References: vestalvodka & theguardian
'Vestal Vodka' is changing the cocktail lounge experience by replacing all of its bar managers with knowledgeable sommeliers. Interactive alcohol tastings have become extremely popular in recent years as consumers seek unique and innovative dining experiences. By replacing traditional restaurant staff with sommeliers, this particular cocktail bar is adding an educational element to the tasting experience.
Vestal Vodka offers its interactive tastings out of a humble English bar called 'Ladies and Gentlemen.' The establishment serves cocktails made from a number of craft spirits and offers public tasting events. To ensure that customers get the most out of their experience, the bar has a number of knowledgeable sommeliers that curate and lead the events.
The educational and interactive event provides a unique way for consumers to learn about a brand and gain a better overall appreciation for a product.
Vestal Vodka offers its interactive tastings out of a humble English bar called 'Ladies and Gentlemen.' The establishment serves cocktails made from a number of craft spirits and offers public tasting events. To ensure that customers get the most out of their experience, the bar has a number of knowledgeable sommeliers that curate and lead the events.
The educational and interactive event provides a unique way for consumers to learn about a brand and gain a better overall appreciation for a product.
Trend Themes
1. Interactive Tastings - Replacing traditional tastings with interactive experiences can offer consumers a unique and engaging way to learn about a brand.
2. Knowledgeable Sommeliers - Replacing bar managers with knowledgeable sommeliers can provide customers with expert guidance and enhance their overall tasting experience.
3. Craft Spirits - The rise in popularity of craft spirits creates opportunities for curated tasting events that showcase unique and innovative products.
Industry Implications
1. Restaurants - Restaurants can leverage interactive tastings to differentiate themselves and attract customers who are seeking unique dining experiences.
2. Hospitality - Hospitality industry can incorporate knowledgeable sommeliers into their establishments to enhance their customers' experience and create a competitive edge.
3. Alcohol and Beverage - Alcohol and beverage companies can explore partnerships with cocktail lounges to showcase their craft spirits through interactive tastings.
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