Cornetto's Interactive YouTube Video Tells 'Two Sides' of a Story
Laura McQuarrie — August 4, 2015 — Marketing
References: cornettotwosides & creativeguerrillamarketing
There are always two sides to every story, but as they unravel, it's quite rare to get any more than just one perspective. Cornetto is changing this with its newest advertisement, aptly titled 'Two Sides,' that takes the form of an interactive YouTube video starring a boy named Josh and a girl named Carly.
Using the annotations built into the YouTube player, viewers can change the way they experience the unraveling of the story by tuning into either the inner thoughts of the male or female voice.
The interactive story spans about 10 minutes in length, but since it's possible to swap perspectives within the ad, it leaves much for viewers to explore. Ultimately targeting a young tech-savvy Millennial demographic with this format, Cornetto's message for ice cream lovers is that: "In love, if you dare, you win."
Using the annotations built into the YouTube player, viewers can change the way they experience the unraveling of the story by tuning into either the inner thoughts of the male or female voice.
The interactive story spans about 10 minutes in length, but since it's possible to swap perspectives within the ad, it leaves much for viewers to explore. Ultimately targeting a young tech-savvy Millennial demographic with this format, Cornetto's message for ice cream lovers is that: "In love, if you dare, you win."
Trend Themes
1. Interactive Storytelling Ads - Developing immersive story-based ads can significantly improve engagement with the audience.
2. Perspective-shifting Marketing - Allowing users to experience different perspectives can create a more personalized experience.
3. Multi-functional Ads - Creating ads that serve multiple purposes such as entertainment and marketing can cater to a wider audience.
Industry Implications
1. Advertising - Utilizing annotation features on video-sharing platforms can enhance advertising methods.
2. Entertainment - Incorporating interactive elements into storytelling can revolutionize entertainment content.
3. Food and Beverage - Combining immersive storytelling with marketing can create a unique user experience and showcase products in a new light.
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