Onken's 'Urban Fruit Drove' Yogurt Promotion Features Dairy Treats on Trees
Laura McQuarrie — August 19, 2015 — Marketing
References: onken & eventmagazine
Dairy lovers will soon be able to visit a dreamy yogurt promotion pop-up from Onken, where tubs of yogurt can be picked right off of trees.
The two-day marketing stunt is set to reiterate the freshness and fun fruit flavors of the brand's new 'Greek Style Yogurt' assortment. In order to be able to pluck pots of Apple, Spiced Cinnamon, as well as Rhubarb and Fiery Ginger yogurt off of the trees in the Urban Fruit Garden, the price of admission is a spoon that visitors must supply themselves. Now that pop-up spaces are becoming so popular, encouraging visitors to bring some sort of item to gain entry has proved to be a successful way of enhancing an event's exclusivity, thus making it all the more attractive to the public.
Fittingly, the event will be set up on 14 Greek Street in London and will feature a towering six-foot sculpture of "Dairyus" in the style of a Greek god.
The two-day marketing stunt is set to reiterate the freshness and fun fruit flavors of the brand's new 'Greek Style Yogurt' assortment. In order to be able to pluck pots of Apple, Spiced Cinnamon, as well as Rhubarb and Fiery Ginger yogurt off of the trees in the Urban Fruit Garden, the price of admission is a spoon that visitors must supply themselves. Now that pop-up spaces are becoming so popular, encouraging visitors to bring some sort of item to gain entry has proved to be a successful way of enhancing an event's exclusivity, thus making it all the more attractive to the public.
Fittingly, the event will be set up on 14 Greek Street in London and will feature a towering six-foot sculpture of "Dairyus" in the style of a Greek god.
Trend Themes
1. Pop-up Experiences - Creating unique and interactive pop-up spaces that provide an exclusive and immersive experience for visitors.
2. Brand Promotion - Innovative brand promotions that showcase product freshness and flavors in a fun and memorable way.
3. Food Marketing Stunts - Using creative food-related marketing stunts to attract attention and generate buzz for a brand.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create engaging and interactive experiences to promote their products and connect with consumers.
2. Event Planning - Event planners can explore the use of themed pop-up spaces and interactive elements to enhance event experiences and increase attendance.
3. Advertising and Marketing - The advertising and marketing industry can leverage unique and unconventional food marketing stunts to capture consumer attention and create brand awareness.
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