The most popular July 2014 marketing trends showcase brands appealing to consumers through summer -- which is officially here -- and World Cup-related products and services.
The World Cup, being hosted in Brazil this year, has inspired a wide range of spin-off and tribute products capitalizing on its global hype. From food to fashion and even travel, brands big and small are taking advantage of the World Cup fever. Airline company Lucky Air's flight attendants will wear the Brazil jersey for the duration of the tournament.
The summer season is also driving various products, services and publicity stunts from brands in fashion, alcohol, the environment and food. Like ButterflyCanon's 2014 Chandon Summer Bottle, products are taking on playful, care-free, limited-edition characteristics to celebrate the weather.
One of the most noteworthy July 2014 marketing trends is the flip flop vending machine from Old Navy. Taking advantage of the iconic summer fashion item, Old Navy is giving out free sandals in exchange for Tweets.
For more insight into this month's top marketing trends, visit Trend Hunter's Marketing Trend Report.
Top 100 Marketing Trends in July
99
Timeless Sheath Wedding Dresses
The BHLDN Fall 2014 Bridal Collection is Flowy and Feminine
98
Dynamic Hand Tattoo Ads
Yeling's Ads for Safety Gloves Show the Kinds of Strength They Lend
97
Flip Flop Vending Machines
Old Navy's Shoe Vending Machine Trades Tweets for Flip Flops
96
Cultural Opulence Catalogs
The Dent De Man Spring/Summer 2014 Lookbook is Ethically Elegany
95
Feminine Rainbow Fashion
The Wildfox Couture Pre-Fall 2014 Collection Channels 'Rainbow Brite'
94
Feline Fitness Ads
Evdefitness' Fitness Workout Advertisements Stars Cats Who Are Sweating It Out
93
Anti-Texting School Ads
These Texting in School Ads for M6 Mobile Show Learning Interrupted
92
Membrane Packaging Systems
Mireia Gordi i Vila's Flexible Packaging Suspends Bespoke Items
91
Minimal Paper Movie Posters
Minke's Minimal Movie Posters Convey the Essence of Classic Films
90
Youthful Minimalism Catalogs
Carly Hunter's Spring/Summer 2014/2015 Line is Effortlessly Cool
89
Disastrous Bad Habit Ads
The Nisa Hospital Cardiology Campaign Focuses on Unhealthy Lifestyles
88
Evil Queen-Inspired Fashion
Shopbop's Disney Clothing Line with David Lerner Channels Maleficent
87
Funny Food Packaging
Tossed Branding is Printed with Bold Colors and Witty Quips
86
Fashionable Snack Packaging
Emily Fruit Crisps Pouches Feature High-Fashion Fruit Prints
85
Vanguard Futurism Attire
The Atelier Kikala Autumn/Winter 2014/2015 Collection is Sculptural
84
Gold-Infused Floral Branding
This Luxurious Branding Identity is Glam and Charming
83
Eclectic Bikini Fashion Ads
The H&M Summer Season Swimwear Campaign Stars Kelly Gale
82
Takeout Toy Packaging
Stephani Stilwell's Tacocat Toys Come Packaged Like Fast Food
81
Unmemorable Celebrity Ads
The Glue-It Sticky Notes Campaign Focuses on Forgettable Pop Culture
80
Literature-Inspired Sneakers
The Latest New Balance Collection Celebrates American Authors
79
Enchanted Forest Fashion Ads
The Alberta Ferretti Fall 2014 Campaign Stars Mariacarla Boscono
78
East-Meets-West Fashion
The Jenny Packham Resort 2015 Collection is Simpler and More Sensual
77
Modernized Traditional Lighting
The Botero Collection by Masiero is Sophisticatedly Cartoonish
76
Day-to-Night Fashion
The Jolonte Vous AW14 Lookbook Targets Stylish Working Women
75
Sporty Flight Uniforms
Lucky Air Flight Attendants Wear Team Brazil Jerseys for the World Cup
74
Cultural Modernism Catalogs
The Lara Quint Autumn/Winter 2014 Collection is Vanguard
73
Remorseful Flower Ads
These Kanukte Flower & Event Flower Posters Show How to Bury Guilt
72
River Cleaning Billboards
A Floating Water Purification Billboard is Making a Difference in Manila
71
Charmingly Edgy Fashion
The V Society SS14 Lookbook is Full of Bold Patterns and Metallic Accents
70
Stereotypical Cultural Branding
This Hilarious Branding Identity is Attractive and Unique
69
Conceptual Cubism Menswear
These Fabien Verriest Fashions Embrace Artful Forms
68
Youthfully Bold Sportswear
The Adidas Originals Catalog for Fall/Winter 2014 is Effortlessly Cool
67
Jewl-Encrusted Opulence Accessories
Jolita Jewellery's Braided Collection Embraces Ornate Accents
66
Picturesque Ice Cream Branding
The SPIN! Gelato Design Uses a Cute Frame for Details
65
Colorful Art Attack Lookbooks
The PARAISO Spring/Summer 2014 Collection is Clad with Abstract Art
64
Elegant Trekkie Couture
The HEMYCA Autumn/Winter 2014 Collection is Space-Age Chic
63
Jazz-Inspired Coat Collections
The Konsanszky Autumn/Winter 2014/2015 Collection Displays Movement
62
Sculptural Gown Catalogs
The Seven Veils Collection by Marius Janusauskas is Elegantly Modern
61
Fast Food Reality Experiments
Mediocre Films Explores If Real Food Can Look Like the Fast Food Ads
60
Achromatic Bakery Packaging
Meliartos' Baked Goods Stand Out Against Black and White Containers
59
Interactive Fur Removal Ads
This 3M Pet Hair Roller Campaign is Funny and Smart
58
Bohemian Glamour Catalogs
The Marni Evening Resort 2015 Collection is Rocker-Chic
57
Scandinavian Skincare Branding
The Follinge Skin Care Packaging by AMORE Boasts Its Proud Origins
56
Biodegradable Food Containers
The This Too Shall Pass Project is Whimsical and Eco-Friendly
55
Peeking Plane Food Packaging
Antonio Dominguez' In-Flight Meal Packages for Newrest are Playful
54
Driving Selfie Awareness Ads
These YASA Ads Show the Results of Taking a Selfie While Driving
53
Luxury Same Sex Marketing
The MSGM Fall/Winter 2014 Campaign Celebrates World Pride
52
Prismatic Elegance Campaigns
The Milidiami Spring/Summer 2015 Advertorial is Sci-Fi Chic
51
Optical Illusion Driving Ads
KIA Issued Optical Illusion Ads to Highlight Dangers on the Road
50
Illustrative Food Branding
The Arodama Packaging Visualizes the Basic Ingredients
49
Modernized Warrior Accessories
Anisha Parmar's Authorized Identity Collection is Avant-Garde
48
Typographic Leftover Ads
These Ziploc Ads Sum Up How Easy It is to Cook Once, Eat Twice
47
Voluminous Hair Ads
The Kerastase 2014 Couture Styling Products Campaign Stars Kate Moss
46
Interactive Shopping Signs
The Videotel System Helps Shop Owners Create Digital Signs
45
Paper Doll Lookbooks
Tanya Taylor's Resort Collection Lookbook Features Paper Doll Models
44
Dark Street-Savvy Fashion
The McQ by Alexander McQueen Resort 2015 Collection is Edgy
43
Vivid Street Opulence Lookbooks
The Romance Was Born Autumn/Winter 2014 Collection is Colorful
42
Empowering Beauty Branding
This Visual Branding Identity is Sweet and Aesthetic
41
Crisply Austere Fashion
The Jason Wu Resort 2015 Collection is Inspired by the Work of Dieter Rams
40
Advertising Advice Dice
The Fuzzco Pocket Art Director Offers Impersonal Creative Direction
39
Revitalized Feminine Fashion
The Erdem Resort 2015 Collection is Edgy and Elegant
38
Fast Food Bento Boxes
KFC Japan Now Serves Chicken-Filled Bento Boxes with Rice and Sides
37
Eccentrically Dapper Catalogs
The MA-MAN 2015 Lookbook Evokes a Felling of Avant-Garde Elegance
36
Voluminous Elegant Fashion
The Monique Lhuillier Resort 2015 Collection is Subtly Sporty
35
Commemorating Burger Compositions
Shake Shake's Ten Year Anniversary Celebrates in Style
34
Utilitarian Desert Lookbooks
The Louise Egebro Graduate Collection is Versatile and Wearable
33
Plantable Coffee Cups
Seeds of Truth Coffee Cups Create Herb Gardens Instead of Waste
32
House-Converted Billboards
DesignDevelop Turns Ads into Shelters for the Homeless
31
Eccentric Paper Branding
Neenah Paper’s Environment Paper Line is Beautifully Crafted
30
Sophisticated Socialite Campaigns
Olivia Palermo for Westward Leaning is Super Refined
29
Tropical Brushstroke Fashion
The Matthew Williamson Resort 2015 Collection is Fearlessly Feminine
28
Social Media-Reserving Car Purchases
The BMW M5 Instagram Promotion Provides Real-Time Buyers Info
27
Modern Textured Fashion
The Ryota Shiga AW14 Collection Makes a Big Splash
26
Beacon-Powered Retail Platforms
Swirl's Mobile Marketing Platform Engages Consumers on a New Level
25
Worldwide Wakeup Infographic Sites
IKEA's Life at Home Studies Morning Rituals Across the World
24
Transformative Reading Experiences
D'Buk Editors Campaign Turns People into Who They Read About
23
Tubed Business Card Holders
The Founders Card Takes on an Alternative Shape
22
Terrifying Mouth-Replaced Eyes
The Innocence in Danger Ads Targets Children on the Internet
21
Regally Feminine Jam Jars
Maria Marmalade Sources from a Legend About Scotland's Queen Marie I
20
Monthly Makeup Subscriptions
e.l.f's Beauty Bundle Box Feaures New Beauty Products and Tools
19
Tunisia Heritage Fashion
The BCBG Max Azria Resort 2015 Collection is Inspired by a Beachside Town
18
Beat-Up Emoji Ads
Volkswagen's Text and Drive Campaign Ads Show Mangled Emoticons
17
Space-Age Sportswear Catalogs
Alexander Nimurad's 4D Collection Features Exaggerated Proportions
16
Rustic Patisserie Branding
Lafayette’s Charming Visual Branding Identity Channels Parisian Cafes
15
Nightclub Tea Packaging
Vibe Was Designed in Response to a Preference in Russian Tea Over Vodka
14
Femininely Technical Fashion
The Emporio Armani Resort 2015 Collection is Chic and Sporty
13
Darkly Silky Coffee Packaging
The Alabaster Coffee Co.'s Black Coffee Bags Look Deliciously Smooth
12
Summery Wine Bottles
The 2014 Chandon Summer Bottle is Playful and Unpretentious
11
Sculptural Rope Accessories
Noquvy's Geometric Statement Piece Line is Artfully Elegant
10
Optical Illusion Soda Ads
The Coca-Cola PlantBottle Ads Cleverly Use Plants and Negative Space
9
Sports Car Collaboration Sneakers
The Limitate Sneaker Collection Features PUMA and Ferrari
8
Bronzed Actress Hair Ads
The L’Oreal Professionnel Beach Waves Campaign Stars Kirsten Dunst
7
Charmingly Printed Fashion
The Anna Sui Resort 2015 Collection is Effortlessly Feminine
6
Humorous Selfie Stick Ads
SSASS' Selfie Stick Ad Imagines People with Freakishly Long Arms
5
Charitable Playing Cards
The Second Edition Charity: Water Decks Support Clean Drinking Water
4
Industrial-Type Tech Branding
This Typographic Branding Identity is Bold and Funky
3
Clarifying Eyewear Paintings
These KelOptic Eyewear Ads Render Impressionist Pieces Crystal-Clear
2
Fine Art Fragrance Packaging
The Thymes Studio Collection Exudes Elegance
1
Interactive Ingredient Maps
Stonyfield's Sourcing Map Shows Where Every Ingredient Comes From
Related Ideas
Disastrous Bad Habit Ads
The Nisa Hospital Cardiology Campaign Focuses on Unhealthy Lifestyles
Transparent Business Cards
Martyna Wedzicka Created a Clever Clear Plastic Business Card
Funny Food Packaging
Tossed Branding is Printed with Bold Colors and Witty Quips
Fashionable Snack Packaging
Emily Fruit Crisps Pouches Feature High-Fashion Fruit Prints
Mismatched Shoe Packaging
PUMA Uses Everyone Associates to Brand Pink and Blue Kicks
Eclectic Bikini Fashion Ads
The H&M Summer Season Swimwear Campaign Stars Kelly Gale
Brazilian Bombshell Editorials
Gisele Bundchen Shows her Brazil Pride for Elle France June 2014
Unmemorable Celebrity Ads
The Glue-It Sticky Notes Campaign Focuses on Forgettable Pop Culture
Reusable Protective Packaging
Fragile by Mireia Gordi Vila Could Do Away with Styrofoam Peanuts
Picturesque Ice Cream Branding
The SPIN! Gelato Design Uses a Cute Frame for Details
Jazz-Inspired Coat Collections
The Konsanszky Autumn/Winter 2014/2015 Collection Displays Movement
Scandinavian Skincare Branding
The Follinge Skin Care Packaging by AMORE Boasts Its Proud Origins
Elegant Castaway Catalogs
The Atelier de l’Armée Spring/Summer 2014 Lookbook is Nomadic
Saccharine Tourist Lookbooks
THE WHITEPEPPER Summer 2014 Lookbook Features a Retro Aesthetic
Fast Food Bento Boxes
KFC Japan Now Serves Chicken-Filled Bento Boxes with Rice and Sides
Eccentrically Dapper Catalogs
The MA-MAN 2015 Lookbook Evokes a Felling of Avant-Garde Elegance
DIY Daisy Manicures
This Beauty Tutorial Teaches You How to Draw Daisy Flowers on Your Nails
Terrifying Mouth-Replaced Eyes
The Innocence in Danger Ads Targets Children on the Internet
Daytime Couture Collections
The Elie Saab Resort 2015 Collection is Surprisingly Sweet
Rustic Patisserie Branding
Lafayette’s Charming Visual Branding Identity Channels Parisian Cafes
Nightclub Tea Packaging
Vibe Was Designed in Response to a Preference in Russian Tea Over Vodka
Shoppable Instagram Accounts
Vogue Instagram Sends Followers Links to Purchase Liked Items
Darkly Silky Coffee Packaging
The Alabaster Coffee Co.'s Black Coffee Bags Look Deliciously Smooth
Glam Granny Manicures
Hooklook’s Crochet Nail Art is Inspired by Traditional Knit Designs
Waltzing Bride Ads
The Chow Sang Sang 2014 Bridal Campaign Stars Frida Gustavsson
Feminine Sardinian Fashion
The Antonio Marras Resort 2015 Collection is Boldly Refreshing
Youthful Primary Collections
Alice + Olivia Resort 2015 Boasts a Youthful Playfulness
Geometric Colorblocked Fashion
The Roksanda Ilincic Resort 2015 Collection is Bold and Bright
Ultra Compact Spray Packaging
MiiSTS Personal Care Products Are Slim and Super Portable
Glueless TV Box Packaging
LG's Cardboard OLED TV Boxes Allow for Easy Disassembly
Softened Shipping Ads
The inXpress 2014 Campaign Turns Big Objects into Plushies and Sponges
Invigorating Health Branding
The Jugen Design Initiative Utilizes a Vintage Aesthetic
Patriotic Platform Kicks
J.Crew & New Balance Created a Pair of Independence Day Sneakers
Utilitarian Fall Fashion
Marie Claire South Africa's The New Lines Story is Streamlined
Juxtaposed Bakery Branding
The Identity for 'Fatties' Sounds Unappealing, but Looks Chic
Geometric Workspace Organizers
This Compact Desk Organizer Will Free Your Workspace from Clutter
Boho Nautical Fashion
The Tia Cibiani Resort 2015 Collection is Poshly Free-Spirited
Whimsical Pastel Beachwear
The Lisa Marie Fernandez Resort Collection is Soft and Elegant
Contemporary Tribalism Catalogs
The Tara Collection by Yingzhi Luo - Chi Chi is Colorfully Vibrant
Exotic Sprite Editorials
Kati Nescher and Natalie Westling Star in Vogue China's July 2014 Issue
Passionate Sports Tattoo Ads
The Gaelic Players Association Shows What Else Players Wear
Breezy Island Beachwear
The Zimmermann Resort 2015 Collection is Bohemian, Sultry and Luxe
Sculpturally Ornate Catalogs
Nguyen Cong Tri's "Pure Water" Collection Embraces Opulence
Inspirational Soccer Star Decor
This Christiano Ronaldo Wall Decal Sticker Celebrates the Athlete
Travel Coffee Packaging
This Nescafe Travel Coffee Concept Makes Coffee on the Go Easy
Modern Renaissance Fashion Ads
The Diesel Pre-Fall 2014 Campaign is Dramatically Dynamic
Fine Art Fragrance Packaging
The Thymes Studio Collection Exudes Elegance
Primitive Tea Packaging
Amulet Tea Turns to History for Inspiration
Fictional Motorcycle Delivery Ads
The Meo Telepizza Campaign Promotes Its Remote Food Function
Hawaiian Mod Fashion
The Nicole Miller Resort 2015 Collection is Full of Bold Tropical Prints
Intricately Inked Illustrations
Kelsey Montague Draws Intensely Detailed Ink Illustrations
Monochromatic Swimwear Editorials
The L’Express Style May 2014 Issue Stars Samantha Gradoville
Pop Culture Coffee Cups
Miguel Cardona's Paper Coffee Cup Art Depicts A Range of Famed Characters
Kicky Beverage Cans
Jim Beam's Special World Cup Drink Packaging Celebrates Soccer
Typographic World Cup Posters
Ricardo Mondragon's Poster Series Capitalizes on the Football Frenzy
Famous Building Underbellies
The Schusev State Museum of Architecture Campaign Looks Below Surface
Basketball-Themed Couture
The Jonathan Simkhai Resort 2015 Collection Focuses on Sport Luxe
Virtual Decorating Apps
Furnish's Augmented Reality App for Interior Design Makes Choices Easy
Wood Crate Walnut Branding
SELA Z Takes on a Natural Look with its Boxed Packaging
Abstract Screaming Soda Ads
These Coca-Cola FIFA World Cup Ads Subtly Scream for Goals Scored
Rice-Dispensing Machines
This Food Vending Machine Produces Steaming Rice for Chinese Students
Soft Clean Fashion
The Latest Resort Collection for Chloe is Inspired by a French Villa
Revolutionized Furniture Hacks
The Semihandmade Studio Offers Quality, Customized Designs
Stamp-Like Travel Toiletries
'Have a Nice Trip' is a Concept for a Flat-Pack Beauty Product Set
Coordinating Cookie Boxes
Tanya Heidrich's Achromatic Cookie Packaging Reflects the Designs Inside
Kid-Friendly Milk Flavoring
Milksplash Makes the Healthy Drink More Delicious for Growing Kids
Badass Spitting Ads
The Listerine Smart Kidz Campaign Shows That "A Good Boy Spits Like a Bad Boy"
Exploding Vases
Flowervases by Martin Klimas is Captured Using High-Speed Photography
Handmade Paper Crowns
Honestly WTF's DIY Floral Crown is the Perfect Bohemian Accessory
Hidden Image Sports Ads
Urheilusanomat's World Cup Ad Will Make You Stop and Stare
Retro Orange Juice Packaging
This Concept Orange Juice Packaging Has a Charming Homestyle Feel
Brazil-Inspired Shower Gels
Palmolive's Shower Gel Bottles Celebrate the Vibrancy of Brazil
Female Fighter Ads
The Yoshinkan Aikido Campaign Advocates Martial Arts for Everyday Protection
Floral Ice Cubes
These Summertime Ice Cubes are Filled with Delicate Edible Flowers
Lamp-Converting Posters
The Lladro Lighting Ad Campaign Transforms into a Practical Light Source
Fried Chicken Rice Bowls
The Kentucky Fried Chicken Rice Bowl Mixes Eastern and Western Food
Coffee Chain Phone-Charging
Starbucks is Rolling Out Wireless Charging Mats Across American Stores
Simple Holistic Branding
Jugen’s Boutique Branding Identity is Clean and Contemporary
Superhero-Worthy Caffeine Sets
The Bulletproof Coffee Kit Boasts Energy, Focus and Nutrients
Luxe Loafer Catalogs
The Car Shoe Fall/Winter 2014 Collection is a Fresh Take on Classic Elegance
Legend-Based Beer Packaging
Boksem Beer is Inspired by Legendary Adventures in South Africa
Financial Football Facts
These Historical World Cup Facts Examine the Cost of Watching the Games
Iced Coffee Cartons
The Blue Bottle Coffee Comes Packaged in a Milk Carton
Press-Transforming Decals
The Penguin Press Sticker Turns A Coffee Maker Into a Birdlike Barista
Nostalgic Loungewear Catalogs
PER—TIM's 'United' Collection is a Fresh Nod to the 90s
Playful Bilingual Packaging
Mistik Source's Bio-Pure Branding Includes French & English
Savory Cottage Cheeses
Hood's Cucumber Dill Flavored Cottage Cheese is an Innovative Award Winner
Water Buffalo Ice Cream
Double 8 Dairy Gelato is Made from a Different Kind of Milk
Royal Crest Beer Packaging
TAP Beer Uses a Stately Design Against a Dark Background
Vibrantly Abstract Paintings
Artist Michelle Armas Plays with Bold Colors and Bolder Strokes
Eccentric Outerwear Catalogs
Hui-Hui’s Menswear Collection Celebrates Self-Expression
Patterned Flower Photography
Nature is Altered in the Blossom Series by Karan Singh
Bejeweled Taxidermy Decor
Lili Claspe's Lacquered Deer Skull Accessories are Jewel-Adorned
Sporty Size Comparison Ads
These Funny Electroshop Ads Show the Imporance of a Good World Cup TV
Alert Eyeball Ads
The Sleepy Eyes in These Volkswagen Driver Alert System Ads Can't Close
Female-Branded Cigars
Queen Cuban Cigars Aims Towards a Different Demographic
Abstract Shampoo Packaging
Aroma by 2Yolk Uses Surreal Shapes
Illustrative Meat Branding
Zamora Packaging Features a Black and White Look
Summery Java Brews
The New High Brew Coffee Flavored Ice Coffee Line is Delicious
Nostalgic Beer Branding
Widmer Brothers Takes on an Aged Painter Look
Soccer Ball-Made Art
Red Hong Yi Uses a Football to Complete a FIFA Masterpiece
Particle Physics Mugs
These Unique Cups Visually Explain the Higgs Boson Protons
Flower Flavoring
Trend Hunter's Courtney Scharf Talks About Botanical Flavors to Enhance Food