J.Crew & New Balance Created a Pair of Independence Day Sneakers
Megan Facciuolo — June 13, 2014 — Fashion
References: newbalance & sneakhype
Catering to consumers who want to be patriotic in a less-glitzy manner, J.Crew and New Balance have collaborated to create sneakers in homage to Independence Day. The pair is set to release, with enough time to prepare for your July 4th activities, this Saturday, June 14th.
The shoes mimic the classic New Balance 998 style, but of course, boast patriotic colorways. They truly embody an all-American aesthetic, especially considering two pop culture brands that are known for their iconic American styles designed them.
Unfortunately, the shoes are limited-edition and will only be available in The Liquor Store in NYC and The Grove in Los Angeles, California. They are the perfect way to show your stars and stripes with effortlessly cool class.
The shoes mimic the classic New Balance 998 style, but of course, boast patriotic colorways. They truly embody an all-American aesthetic, especially considering two pop culture brands that are known for their iconic American styles designed them.
Unfortunately, the shoes are limited-edition and will only be available in The Liquor Store in NYC and The Grove in Los Angeles, California. They are the perfect way to show your stars and stripes with effortlessly cool class.
Trend Themes
1. Patriotic Sneakers - Disruptive innovation opportunity: Develop customizable patriotic sneakers for different holidays and events.
2. Collaborative Fashion - Disruptive innovation opportunity: Partner with other brands to create limited-edition fashion items for specific occasions.
3. Pop Culture Branding - Disruptive innovation opportunity: Incorporate iconic American styles into product designs to create a sense of nostalgia and appeal to consumer sentiment.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate online and offline retail experiences to improve accessibility and reach a broader consumer base.
2. Footwear Manufacturing - Disruptive innovation opportunity: Utilize sustainable materials and advanced manufacturing techniques to create environmentally friendly and technologically advanced sneakers.
3. Holiday Merchandise - Disruptive innovation opportunity: Develop unique and exclusive merchandise for specific holidays and events to drive customer excitement and increase sales.
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