This Luxurious Branding Identity is Glam and Charming
Farida Helmy — June 10, 2014 — Marketing
References: behance.net & inspirationhut.net
Wanting to create a luxurious branding identity for their all-natural line of soaps, soap manufacturer Zador and creative graphic designer Eszter Laki teamed up to create this stunning final result.
The handmade soaps employ both age-old traditions -- the thermal water in Hévíz, Europe’s largest hot water lake -- fused with modern techniques to come to life. To make sure clients instantly connected with and comprehended what the label and its gorgeous organic soaps were all about, they decided to go with a luxurious branding identity with a touch of warmth and charm.
"The goal of the design was to mix the manuality with the luxury taste. Every piece is wrapped manually in the manufactory," says Laki.
With fragrances like cocoa, lavender, cherry blossom and paprika, make sure to get your hands on the soaps before they're all gone.
The handmade soaps employ both age-old traditions -- the thermal water in Hévíz, Europe’s largest hot water lake -- fused with modern techniques to come to life. To make sure clients instantly connected with and comprehended what the label and its gorgeous organic soaps were all about, they decided to go with a luxurious branding identity with a touch of warmth and charm.
"The goal of the design was to mix the manuality with the luxury taste. Every piece is wrapped manually in the manufactory," says Laki.
With fragrances like cocoa, lavender, cherry blossom and paprika, make sure to get your hands on the soaps before they're all gone.
Trend Themes
1. Luxurious Branding Identity - Disruptive innovation opportunity: Explore ways to incorporate luxury and elegance into brand identities to create a high-end appeal.
2. Combining Traditional and Modern Techniques - Disruptive innovation opportunity: Merge age-old traditions with innovative techniques to create unique and premium products.
3. Handmade and Organic Products - Disruptive innovation opportunity: Capitalize on the demand for artisanal and natural products by offering unique handmade items with organic ingredients.
Industry Implications
1. Soap Manufacturing - Disruptive innovation opportunity: Develop innovative soap manufacturing processes that enhance the quality and effectiveness of natural ingredients.
2. Beauty and Personal Care - Disruptive innovation opportunity: Create luxurious beauty and personal care products that incorporate organic and natural elements for a premium and eco-friendly appeal.
3. Design and Branding - Disruptive innovation opportunity: Explore creative ways to design branding identities that evoke a sense of luxury, charm, and warmth to attract discerning consumers.
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