The Diesel Pre-Fall 2014 Campaign is Dramatically Dynamic
Meghan Young — June 12, 2014 — Fashion
References: diesel & fashiongonerogue
If the Diesel Pre-Fall 2014 ad campaign reminds people of classical paintings, that is because it was inspired by art from the Renaissance era. Given a dark and modern twist, the images showcase the latest designs with a dramatic flair many will appreciate.
Shot by photographer Nick Knight, the Diesel Pre-Fall 2014 ad campaign marks the first time artistic director Nicola Formichetti's designs are part of such a production. About his inspiration, Knight says, “There is a deliberate attempt to look at Italian art throughout the centuries, right back to the Renaissance. It was an idea to bring together great moments in visual culture that we liked…It’s the juxtaposition of the two, of the classical and digital that makes them both feel stronger.” Full of dynamic energy, the images grab people's attention instantly.
Shot by photographer Nick Knight, the Diesel Pre-Fall 2014 ad campaign marks the first time artistic director Nicola Formichetti's designs are part of such a production. About his inspiration, Knight says, “There is a deliberate attempt to look at Italian art throughout the centuries, right back to the Renaissance. It was an idea to bring together great moments in visual culture that we liked…It’s the juxtaposition of the two, of the classical and digital that makes them both feel stronger.” Full of dynamic energy, the images grab people's attention instantly.
Trend Themes
1. Renaissance-inspired Fashion - Fashion campaigns and designs are drawing inspiration from Renaissance art, giving classic styles a modern twist.
2. Dark and Dramatic Fashion Ads - Fashion brands are creating ad campaigns that combine darkness and drama for a striking and memorable effect.
3. Fashion Photography as Fine Art - Fashion photographers are using their skills to create images that are inspired by classical art and can be seen as fine art in their own right.
Industry Implications
1. Fashion - Fashion designers and brands can incorporate classical art-inspired designs and dramatic techniques in their collections and ad campaigns for a unique and visually striking effect.
2. Photography - Photographers can utilize classical and Renaissance art-inspired techniques in their fashion and fine art photography for a new and distinct visual style.
3. Marketing and Advertising - Marketing and advertising agencies can take inspiration from the Renaissance and other classical art movements to create visually compelling and memorable campaigns for their clients.
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