These Ziploc Ads Sum Up How Easy It is to Cook Once, Eat Twice
Laura McQuarrie — June 8, 2014 — Marketing
As these ads reiterate, Ziploc and leftovers are a match made in heaven. With its bright yellow background, the three-part ad series is absolutely unmissable and it puts together scenarios for lazy and time-pressed cooks alike. The premise is that you cook (or order food) once, eat and still have a meal stashed away for another time in a Ziploc container.
Food preservation isn't one of the most glamorous things to advertise, but these Ziploc ones are quite entertaining. The ads are fun and graphically illustrated, visually representing instances like only having to make one phone call to order pizza and then having meals for two days ready to go, which pretty much sounds like any college kid's dream—as well as their mother's, since they usually want to know that their child is being well fed.
Food preservation isn't one of the most glamorous things to advertise, but these Ziploc ones are quite entertaining. The ads are fun and graphically illustrated, visually representing instances like only having to make one phone call to order pizza and then having meals for two days ready to go, which pretty much sounds like any college kid's dream—as well as their mother's, since they usually want to know that their child is being well fed.
Trend Themes
1. Food Storage Solutions - Ziploc ads showcase a growing trend in food storage solutions and sustainable meal planning.
2. Convenience Cooking - Ziploc ads demonstrate a trend in convenience cooking for busy professionals and students.
3. Visual Storytelling - Ziploc ads illustrate a trend in storytelling and advertising through graphic design and illustration.
Industry Implications
1. Food Packaging - Ziploc ads present a disruptive innovation opportunity for food packaging companies looking to promote sustainability and convenience.
2. Meal Kit Delivery Services - Ziploc ads show potential for meal kit delivery services to incorporate reusable containers for home meal prep and planning.
3. Graphic Design and Advertising - Ziploc ads highlight opportunities for innovation in graphic design and advertising to make everyday household products more visually appealing.
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