Furnish's Augmented Reality App for Interior Design Makes Choices Easy
Laura McQuarrie — June 21, 2014 — Tech
References: itunes.apple & uncommongoods
Furnish is a handy augmented reality app for interior design that lets you preview furniture pieces from a variety of furniture retailers like West Elm, Crate & Barrel, IKEA and Uncommon Goods.
The app is loaded with items like lighting, beds, mirrors, chairs, tables and storage solutions, which makes it easy to visualize how a piece of home decor will fit in with the rest of your existing furnishings. If you need a little inspiration, there's a built-in gallery as well. With the app, you'll never have to second guess a purchase again and if a virtual piece of furniture happens to look perfectly at home, it's possible to make a purchase right from within the Furnish app.
Monthly, new furniture is added to the app and Furnish is continually looking for new furniture retailers to add to its innovative app.
The app is loaded with items like lighting, beds, mirrors, chairs, tables and storage solutions, which makes it easy to visualize how a piece of home decor will fit in with the rest of your existing furnishings. If you need a little inspiration, there's a built-in gallery as well. With the app, you'll never have to second guess a purchase again and if a virtual piece of furniture happens to look perfectly at home, it's possible to make a purchase right from within the Furnish app.
Monthly, new furniture is added to the app and Furnish is continually looking for new furniture retailers to add to its innovative app.
Trend Themes
1. Augmented Reality - Disruptive innovation opportunity: Develop advanced augmented reality apps for industries like interior design to enhance customer experiences and increase conversions.
2. Virtual Shopping - Disruptive innovation opportunity: Create virtual shopping experiences with integrated purchasing capabilities, allowing customers to visualize and buy products from within an app.
3. Furniture Retail Technology - Disruptive innovation opportunity: Integrate innovative furniture retail technologies, such as virtual decorating apps, to offer customers convenient and personalized shopping experiences.
Industry Implications
1. Interior Design - Disruptive innovation opportunity: Adopt augmented reality tools and virtual decorating apps to revolutionize the way interior designers collaborate with clients and visualize design concepts.
2. E-commerce - Disruptive innovation opportunity: Incorporate augmented reality and virtual shopping features to create immersive e-commerce experiences that boost customer engagement and enhance online sales.
3. Furniture Retail - Disruptive innovation opportunity: Embrace virtual decorating apps and other innovative technologies to provide virtual showroom experiences, simplifying the furniture selection process for customers.
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