Carly Hunter's Spring/Summer 2014/2015 Line is Effortlessly Cool
Jana Pijak — June 8, 2014 — Marketing
Entitled 'Perfect Blue', the Carly Hunter Spring/Summer 2014/2015 collection embodies an effortlessly cool visual aesthetic. The designer's womenswear catalog mixes black-and-white staples with injections of vibrant indigo, turquoise and coral pink hues that catch one's eye.
Inspired by the films "Point Break", "Le Grande Bleu" and "The Little Mermaid", this collection pairs fitted silhouettes with over-sized cuts and the designer's exaggerated draping details.
The collection encourages a sophisticated yet nonchalant state of mind and highlights wearable looks that are elegant without loosing their sense of youth and innocence.
The standouts from Carly Hunter's carefree Spring/Summer 2014/2015 collection are blue satin tees, structured midi skirts and the designer's shoulder-accented update on a classic white shirt design. The modern separates are versatile, making a seamless transition from day to evening.
Inspired by the films "Point Break", "Le Grande Bleu" and "The Little Mermaid", this collection pairs fitted silhouettes with over-sized cuts and the designer's exaggerated draping details.
The collection encourages a sophisticated yet nonchalant state of mind and highlights wearable looks that are elegant without loosing their sense of youth and innocence.
The standouts from Carly Hunter's carefree Spring/Summer 2014/2015 collection are blue satin tees, structured midi skirts and the designer's shoulder-accented update on a classic white shirt design. The modern separates are versatile, making a seamless transition from day to evening.
Trend Themes
1. Effortless Style - Opportunity for disruptive innovation in creating garments that can be worn casually or dressed up without losing their sense of youthfulness.
2. Mixing Bold Hues with Staples - Opportunity for disruptive innovation in creating collections that mix classic black-and-white pieces with injections of bold, eye-catching colors.
3. Sophisticated Nonchalance - Opportunity for disruptive innovation in designing clothes that are both elegant in appearance and comfortable to wear, creating a sophisticated yet nonchalant state of mind.
Industry Implications
1. Fashion - Carly Hunter's collection embodies a new direction in fashion by mixing classic black-and-white staples with bold, eye-catching colors and highlighting the importance of comfort and versatility.
2. Retail - Opportunity for retailers to capitalize on the trend of effortless style by offering a range of versatile garments that can be worn casually or dressed up.
3. Marketing and Advertising - Opportunity for marketers and advertisers to promote the trend of sophisticated nonchalance by highlighting the versatility and elegance of the clothes.
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