Zamora Packaging Features a Black and White Look
Jamie Danielle Munro — June 14, 2014 — Marketing
References: makebardo & lovelypackage
The creative agency Bardo was in charge of designing the packaging for the meat brand Zamora, and came up with a stunning design. The look of the entire identity looks more like an art project than a package for meat.
Bardo went with a black and white aesthetic for the color scheme, which works well with how the illustrations are done. The drawings reflect farm life, with a smaller house drawn out in the center section, and Zamora written in various areas throughout. Bardo also made a bag identity for the brand, which still maintains the same black and white look, with an illustration that could be trees blowing in the wind.
This is an alternative method of meat branding, but one that certainly works.
Bardo went with a black and white aesthetic for the color scheme, which works well with how the illustrations are done. The drawings reflect farm life, with a smaller house drawn out in the center section, and Zamora written in various areas throughout. Bardo also made a bag identity for the brand, which still maintains the same black and white look, with an illustration that could be trees blowing in the wind.
This is an alternative method of meat branding, but one that certainly works.
Trend Themes
1. Art-inspired Branding - Businesses can explore art-inspired branding as a way to create visually striking packaging and enhance brand identity.
2. Minimalist Packaging Design - Minimalist packaging design can be a disruptive trend in industries where product packaging often features busy designs and bright colors.
3. Illustrated Packaging - Custom illustrated packaging designs can add brand personality and differentiate products in crowded markets.
Industry Implications
1. Food Industry - Food companies can explore art-inspired packaging designs and minimalism to differentiate products on the shelf and appeal to consumers looking for unique and modern packaging designs.
2. Art and Design Industry - The rise of art-inspired and minimalist packaging design creates opportunities for artists to collaborate with businesses and showcase their work in a new way.
3. Product Packaging Industry - As more businesses seek out custom, illustrated packaging designs, the product packaging industry can expand their offerings to include more creative and personalized options.
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