Old Navy's Shoe Vending Machine Trades Tweets for Flip Flops
Laura McQuarrie — June 25, 2014 — Marketing
It's almost time for the annual flip flop sale season at Old Navy and in celebration of $1 sandals, the retailer will be launching 'Tweet for your Feet' shoe vending machines. These flip flop vending machines will be introduced to 36 spots throughout New York and Los Angeles, making it easier to grab a pair and go.
However, as the name of the machine suggests, people are able to get a pair of colorful flip flops in exchange for a tweet, rather than a dollar. The machines will be moving throughout the two American cities throughout June 24th - 26th, but you can keep up with where the vending machine will be by tracking #flipflophooray on Twitter. Considering that the summer Old Navy flip flop sale is its biggest event after Black Friday, these machines are sure to empty out fast.
However, as the name of the machine suggests, people are able to get a pair of colorful flip flops in exchange for a tweet, rather than a dollar. The machines will be moving throughout the two American cities throughout June 24th - 26th, but you can keep up with where the vending machine will be by tracking #flipflophooray on Twitter. Considering that the summer Old Navy flip flop sale is its biggest event after Black Friday, these machines are sure to empty out fast.
Trend Themes
1. Tweet-for-product - The trend of exchanging social media engagement for free products presents an opportunity for businesses to amplify their brand messages and increase online visibility.
2. Vending Machine Innovation - The integration of social media and vending machines opens up new possibilities for brands to engage with consumers in unique and interactive ways.
3. Limited-time Pop-up Stores - The concept of temporary vending machines creates a sense of urgency and exclusivity, generating excitement and driving consumer participation.
Industry Implications
1. Retail - Retailers can leverage the Tweet-for-Product trend to boost customer engagement, create brand advocacy, and gather user-generated content.
2. Social Media Marketing - The innovation in vending machines provides opportunities for social media marketers to create buzz, reach a wider audience, and generate viral campaigns.
3. Event Management - Handling limited-time pop-up stores like the flip flop vending machines requires skilled event planning and management to facilitate seamless operations and maximize customer experience.
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