The Jason Wu Resort 2015 Collection is Inspired by the Work of Dieter Rams
Meghan Young — June 11, 2014 — Fashion
References: jasonwustudio & style
The Jason Wu Resort 2015 collection is so crisply immaculate, the fashion is well suited for a woman who thrives on neat order. Interestingly, it was inspired by the work of German industrial designer Dieter Rams, who is famous for a set of austere record players and radios made for Braun in the late 50s and 60s. "Playing with a ladylike aesthetic with a new set of eye," he states, he references the Rams' chalky, neutral palette and understated plastic- or leather-covered hardware.
Clean and minimalist, the Jason Wu Resort 2015 collection is a departure from his previous lines. Style.com poses the astutely observed question, "Has his short time at Hugo Boss started to rub off on Jason Wu's own line?"
Clean and minimalist, the Jason Wu Resort 2015 collection is a departure from his previous lines. Style.com poses the astutely observed question, "Has his short time at Hugo Boss started to rub off on Jason Wu's own line?"
Trend Themes
1. Minimalist Fashion - The Jason Wu Resort 2015 collection showcases a clean and minimalist aesthetic, representing a growing trend in the fashion industry.
2. German Design Influence - The use of Dieter Rams' work as inspiration highlights the trend of incorporating German design principles into fashion, presenting opportunities for collaborations between fashion and industrial designers.
3. Cross-pollination of Fashion Brands - The influence of Jason Wu's work at Hugo Boss on his own line suggests a trend of cross-pollination between fashion brands, creating opportunities for collaboration and innovation within the industry.
Industry Implications
1. Fashion - The Jason Wu Resort 2015 collection's minimalist style reflects a trend in the fashion industry towards clean and understated designs.
2. Design - The use of Dieter Rams' work as inspiration opens up opportunities for collaborations between the fashion and industrial design industries, resulting in innovative and functional fashion items.
3. Collaborative Marketing - The cross-pollination of fashion brands, as seen with Jason Wu's work at Hugo Boss, suggests a trend in the industry towards collaborative marketing initiatives, allowing brands to leverage each other's expertise and expand their reach.
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