Queen Cuban Cigars Aims Towards a Different Demographic
Jamie Danielle Munro — June 25, 2014 — Marketing
References: behance.net & packageinspiration
Most branding and advertising for cigars is aimed towards those from the male demographic, but Queen Cuban Cigars has taken a different approach. The branding is specifically geared towards females, which is an alternative market for this product.
Most mainstream media images featuring cigars are usually paired with drug dealers or successful businessmen enjoying a few puffs as they drink champagne, but this branding does the opposite. The cigars come in a tube-shaped box, which is predominately black apart from a pink, rose-like color on the very top. This branding with a more feminine pink is very subtle, and with the black it really blends the masculinity of the cigar with the attractiveness more female-oriented objects such as flowers. The cigars themselves don't differ from originals when it comes to their look.
Most mainstream media images featuring cigars are usually paired with drug dealers or successful businessmen enjoying a few puffs as they drink champagne, but this branding does the opposite. The cigars come in a tube-shaped box, which is predominately black apart from a pink, rose-like color on the very top. This branding with a more feminine pink is very subtle, and with the black it really blends the masculinity of the cigar with the attractiveness more female-oriented objects such as flowers. The cigars themselves don't differ from originals when it comes to their look.
Trend Themes
1. Female-branded Cigars - Creating cigars with branding specifically geared towards females presents an opportunity to tap into an alternative market.
2. Gender-inclusive Marketing - Catering to a different demographic with gender-inclusive marketing strategies can disrupt traditional cigar advertising.
3. Alternative Packaging - Innovating with unique packaging designs, such as tube-shaped boxes, can enhance the appeal of cigars to new consumer segments.
Industry Implications
1. Tobacco - Exploring female-branded cigars can revolutionize the tobacco industry by capturing a previously untapped market.
2. Marketing and Advertising - Gender-inclusive marketing for cigars presents an opportunity for disruption and creative advertising approaches.
3. Packaging - Developing alternative packaging options for cigars, like tube-shaped boxes, can revolutionize the packaging industry within the tobacco sector.
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