The BMW M5 Instagram Promotion Provides Real-Time Buyers Info
Meghan Young — June 2, 2014 — Autos
References: bmwusa & luxurydaily
Not many people would have thought they'd buy a car using a social media network, yet that is exactly what the BMW M5 Instagram promotion is allowing consumers to do for a short period of time. The North American branch is allowing fans to reserve one of 29 thirtieth anniversary BMW M5s exclusively through information revealed on photo-sharing platform.
In order to participate in the BMW M5 Instagram promotion, interested parties must first follow the car company's Instagram account to be privy to the gradually revealed reservation phone number. The unique retail experience for the most powerful BMW model in production speaks to not only the power of social media, but also the impact of visuals. Martin Tholund, spokesmen for BMW USA, says, "The visual nature of Instagram also provides BMW USA with a unique opportunity to tell a visual story that pays tribute to the 30-year heritage of the M5."
In order to participate in the BMW M5 Instagram promotion, interested parties must first follow the car company's Instagram account to be privy to the gradually revealed reservation phone number. The unique retail experience for the most powerful BMW model in production speaks to not only the power of social media, but also the impact of visuals. Martin Tholund, spokesmen for BMW USA, says, "The visual nature of Instagram also provides BMW USA with a unique opportunity to tell a visual story that pays tribute to the 30-year heritage of the M5."
Trend Themes
1. Social Media-reserving Car Purchases - BMW's promotion shows the potential for buying cars through social media, opening up new possibilities for car manufacturers.
2. Real-time Buyers Info on Instagram - The BMW M5 Instagram promotion demonstrates the effectiveness of using real-time information on social media to engage potential buyers.
3. Impact of Visuals in Car Sales - BMW's visual storytelling on Instagram highlights the power of visuals in creating a unique retail experience and driving car sales.
Industry Implications
1. Automotive - Car manufacturers can explore the disruptive innovation of social media platforms like Instagram to revolutionize their sales and reservation process.
2. Social Media - Social media platforms have the potential to become key players in the automotive industry, offering new avenues for car promotions and sales.
3. Visual Storytelling - The success of BMW's visual storytelling on Instagram suggests that incorporating visuals into marketing strategies can be a powerful tool for various industries, including automotive.
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