Tanya Taylor's Resort Collection Lookbook Features Paper Doll Models
Laura McQuarrie — June 14, 2014 — Fashion
Designer Tanya Taylor decided to do something a little different for the presentation of her resort collection lookbook, which involved playfully presenting her garments on paper doll models. For the project, Taylor worked with Kalen Hollomon, an Instagram artist who has previously worked with Vogue on the #VogueInstaFashion campaign for Paris Fashion Week.
With Hollomon posting photos of cutouts of models wearing Taylor's latest collection in locations throughout New York City, it's imaginative, but also telling of how the clothes would fit into the real world. The images are posted to Hollomon's Instagram page and as an up-and-coming creative, Taylor's new collection is getting plenty of views from the 15,000 people who follow Hollomon on Instagram.
Just as a photographer might, in capturing the collection Hollomon describes that "As I walked, I shopped around the city for situations that meshed well with the poses and graphic elements of Tanya’s collection. The idea was to keep moving and look for the right moments to present themselves."
With Hollomon posting photos of cutouts of models wearing Taylor's latest collection in locations throughout New York City, it's imaginative, but also telling of how the clothes would fit into the real world. The images are posted to Hollomon's Instagram page and as an up-and-coming creative, Taylor's new collection is getting plenty of views from the 15,000 people who follow Hollomon on Instagram.
Just as a photographer might, in capturing the collection Hollomon describes that "As I walked, I shopped around the city for situations that meshed well with the poses and graphic elements of Tanya’s collection. The idea was to keep moving and look for the right moments to present themselves."
Trend Themes
1. Paper Doll Fashion - Using paper doll models for fashion lookbooks provides a playful and unique way to showcase garments.
2. Collaborative Social Media Campaigns - Working with Instagram artists and leveraging their follower base can help drive visibility and engagement for fashion brands.
3. Interactive Fashion Presentations - Incorporating interactive elements into fashion presentations, such as cutouts and real-world locations, can enhance the viewer's experience and bring the collection to life.
Industry Implications
1. Fashion Design - Fashion designers can explore the use of paper doll models and interactive elements to create more engaging lookbooks and presentations.
2. Social Media Marketing - Instagram artists can collaborate with fashion brands to create unique social media campaigns that generate buzz and increase brand awareness.
3. Photography and Visual Arts - Photographers and visual artists can experiment with incorporating cutouts and real-world locations in their work to create visually captivating images.
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