IKEA's Life at Home Studies Morning Rituals Across the World
Laura McQuarrie — June 24, 2014 — Art & Design
References: lifeathome.ikea
IKEA conducted a study of 8,000 people across eight major cities in the world in order to gain a better understanding of the morning rituals people have. Included in the study were places like Berlin, London, Moscow, Mumbai, New York, Paris, Shanghai and Stockholm and the study questions reveal things like grooming habits, how long it takes people to get dressed in the morning and what places are most likely to have its people repeatedly hit the snooze button.
As well as being fun data to look at on its dynamic website, the results of the study will be used to help IKEA develop a range of products that will help customers all over the world with their various morning routines.
Check out the full experience on IKEA's Life at Home website.
As well as being fun data to look at on its dynamic website, the results of the study will be used to help IKEA develop a range of products that will help customers all over the world with their various morning routines.
Check out the full experience on IKEA's Life at Home website.
Trend Themes
1. Global Morning Rituals - Analyzing global morning rituals to develop targeted products for consumers
2. Data-driven Product Development - Using data to develop consumer products tailored to their needs and habits
3. Customer-centric Marketing - Developing a marketing strategy that is customer-centric and caters to the diverse morning rituals worldwide
Industry Implications
1. Furniture and Home Goods - Targeting the furniture and home goods industry to develop products that meet the diverse morning routines across different cultures and geographies
2. Consumer Insights - Capitalizing on customer insights and analytics to drive product development and marketing initiatives in the consumer goods sector
3. Digital Marketing - Leveraging digital marketing techniques to connect with consumers, gather customer insights and offer tailored products and experiences
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