Neenah Paper’s Environment Paper Line is Beautifully Crafted
Farida Helmy — June 2, 2014 — Eco
References: designarmy & designworklife
Going green has made its way into the scrapbooking and paper goods industry with the launch of this renovated line of Environment Paper by eclectic paper boutique firm Neenah Paper.
The company decided to team up with creative studio Design Army to give their look a makeover. The duo worked together on a concept that would tie in with their Environment Paper line, which led them to the bugs concept.
“Neenah loved it and agreed that as the new Environment line was being positioned as a new “species” of paper, the theme “Delightful Species” was an immediate hit,” says design and advertising manager Tom Wright.
So not only are the notepads environmentally friendly, they’re also beautifully crafted and feature a bevy of fictitious bugs.
The company decided to team up with creative studio Design Army to give their look a makeover. The duo worked together on a concept that would tie in with their Environment Paper line, which led them to the bugs concept.
“Neenah loved it and agreed that as the new Environment line was being positioned as a new “species” of paper, the theme “Delightful Species” was an immediate hit,” says design and advertising manager Tom Wright.
So not only are the notepads environmentally friendly, they’re also beautifully crafted and feature a bevy of fictitious bugs.
Trend Themes
1. Eco-friendly Paper Products - Innovative businesses can explore developing or repositioning eco-friendly paper products to capture environmentally conscious consumers.
2. Collaborations Between Designers and Branding Experts - Entrepreneurs can capitalize on the potential of collaborations between designers and branding experts in crafting new and unique products.
3. Brand-customized Theme Development - Enterprising organizations can focus on brand-customized theme development to create a unique brand image and connect with consumers on a deeper level.
Industry Implications
1. Paper Goods Industry - The paper goods industry can leverage Eccentric Paper Branding to target a new set of eco-friendly customers, who are not only environmentally conscious but also concerned with aesthetics.
2. Creative Studios - Design studios can benefit from Eccentric Paper Branding by collaborating with businesses to help them creatively transform their branding efforts.
3. Scrapbooking Industry - The scrapbooking industry can explore Eccentric Paper Branding trends for developing new scrapbooking supplies, which are eco-friendly and visually appealing.
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