KFC Japan Now Serves Chicken-Filled Bento Boxes with Rice and Sides
Laura McQuarrie — June 16, 2014 — Lifestyle
References: kfc.co.jp & en.rocketnews24
With fried chicken becoming a popular meal addition all over the world, KFC Japan is now selling fast food bento boxes. These special KFC bento boxes are only served at KFC's Niwatorikaratei locations, of which there are only four throughout Japan.
The small stores serve take-out only of a small menu made up of chicken items like Delicious Spicy, Soy Sauce, KFC Secret Spice and Pepper and Roasted Rice. The bento boxes include three varieties of chicken as chosen by the customer and a two-tiered tray with a layer of rice underneath. The bento boxes also include scoops of potato salad and a square omelette to complete the meal. The bento comes wrapped in KFC branding and a pair of chopsticks for a quick and easy lunch option.
The small stores serve take-out only of a small menu made up of chicken items like Delicious Spicy, Soy Sauce, KFC Secret Spice and Pepper and Roasted Rice. The bento boxes include three varieties of chicken as chosen by the customer and a two-tiered tray with a layer of rice underneath. The bento boxes also include scoops of potato salad and a square omelette to complete the meal. The bento comes wrapped in KFC branding and a pair of chopsticks for a quick and easy lunch option.
Trend Themes
1. Fast Food Bento Boxes - Disruptive innovation opportunity: Transforming fast food into a convenient and portable meal option, appealing to busy consumers.
2. Chicken-filled Bento Boxes - Disruptive innovation opportunity: Combining traditional Japanese cuisine with popular fast food items, creating unique and cross-cultural culinary experiences.
3. Take-out Only Stores - Disruptive innovation opportunity: Streamlining operations by focusing on take-out services, reducing overhead costs and catering to the growing demand for convenient dining options.
Industry Implications
1. Fast Food Industry - Disruptive innovation opportunity: Introducing new formats and meal options to attract a wider customer base and stay competitive amidst changing consumer preferences.
2. Fast Casual Industry - Disruptive innovation opportunity: Incorporating elements of fast food and convenience into the fast casual dining segment, providing more choice and flexibility to customers.
3. Catering Services Industry - Disruptive innovation opportunity: Partnering with fast food chains to offer bento box options for corporate events and individual orders, tapping into the growing trend of portable and diverse meal options.
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