Evdefitness' Fitness Workout Advertisements Stars Cats Who Are Sweating It Out
Laura McQuarrie — June 8, 2014 — Marketing
References: Evdefitness & coloribus
Since cats seem to rule a good part of the Internet, working them into advertisements is a surefire way to capture people's attention, no matter what the product seems to be—in this case, it's a fitness workout advertisement for Evdefitness.
The ads promote Evdefitness' fun and fast workout routines, which can be done at home. If you don't have a totally lazy pet cat, as these ads suggest, maybe even your kitty will get in on the action and join you in working up a sweat. The ads are cute, silly and full of witty quips comparing the agility of cats to a fitness level you might be able to attain someday, which is a funny way to show just how fun at-home workouts can be.
The ads promote Evdefitness' fun and fast workout routines, which can be done at home. If you don't have a totally lazy pet cat, as these ads suggest, maybe even your kitty will get in on the action and join you in working up a sweat. The ads are cute, silly and full of witty quips comparing the agility of cats to a fitness level you might be able to attain someday, which is a funny way to show just how fun at-home workouts can be.
Trend Themes
1. Pet-inspired Advertising - Disruptive innovation opportunity: Explore using pets, such as cats, in advertisements to capture audience attention and create a memorable brand image.
2. At-home Workout Routines - Disruptive innovation opportunity: Develop innovative and engaging workout routines designed for people to do at home, incorporating fun and fast-paced activities.
3. Humorous and Witty Marketing - Disruptive innovation opportunity: Utilize humor and wit in advertising campaigns to make them more memorable and create a positive brand association.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Explore new ways to incorporate animals, such as cats, into advertising strategies to capture audience attention and increase brand engagement.
2. Fitness and Wellness - Disruptive innovation opportunity: Develop innovative at-home workout routines that incorporate fun and fast-paced activities, targeting individuals looking for convenient fitness solutions.
3. Entertainment and Media - Disruptive innovation opportunity: Create humorous and witty advertisements that resonate with audiences, capturing their attention and driving engagement in the entertainment and media industry.
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