The Glue-It Sticky Notes Campaign Focuses on Forgettable Pop Culture
Meghan Young — June 14, 2014 — Marketing
Many actors, musicians and more have either been one hit wonders or outshone by their costars and teammates; the Glue-It Sticky Notes ad campaign focuses on these unmemborable celebrities. It focuses on famous portraits from the television show 'Bay Watch,' music group The Jackson Five and even an iconic astronaut image. It leaves the true star untouched while covering the faces of the others to indicate who they are.
The Glue-It Sticky Notes ad campaign was conceived and executed by Maruri Grey, an ad agency based in Guayaquil, Ecuador. It was creative directed by Pipo Morano, Alejandro Peré and Luis Campoverde. The tweaked images were shot by photographer Mauricio Candela with production by The Blur Office.
The Glue-It Sticky Notes ad campaign was conceived and executed by Maruri Grey, an ad agency based in Guayaquil, Ecuador. It was creative directed by Pipo Morano, Alejandro Peré and Luis Campoverde. The tweaked images were shot by photographer Mauricio Candela with production by The Blur Office.
Trend Themes
1. Forgettable Celebrity Ads - Disruptive innovation opportunity: Create ads that focus on lesser-known celebrities to create a unique and memorable campaign.
2. Unconventional Advertising Techniques - Disruptive innovation opportunity: Experiment with unique approaches like covering the faces of celebrities in ads to grab viewers' attention.
3. Nostalgic Pop Culture References - Disruptive innovation opportunity: Incorporate iconic images from popular culture to appeal to consumers' nostalgia and create a connection with the brand.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Explore new and unconventional techniques in advertising to stand out in a crowded marketplace.
2. Entertainment - Disruptive innovation opportunity: Collaborate with lesser-known celebrities to promote their unique stories and create engaging content.
3. Photography - Disruptive innovation opportunity: Use creative techniques like tweaking images to offer a fresh perspective and capture viewers' attention.
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