The Coca-Cola PlantBottle Ads Cleverly Use Plants and Negative Space
Alyson Wyers — June 13, 2014 — Eco
References: coca-colacompany & designtaxi
These recently released ads for the Coca-Cola PlantBottle use eye-catching optical illusions. The print advertisements designed by historic advertising agency Ogilvy & Mather New York brilliantly use negative space and nature themed imagery to promote Coke's new eco-friendly packaging.
The Coca-Cola PlantBottle will change the way people think about plastic bottles because they are made partially out of plants, despite looking and feeling like the standard PET plastic.
The minimalistic ads use the Coca-Cola Company's classic red and white color scheme with copy reading 'Plants make us happy.' One ad features a white flower, but upon further observation is actually two people kissing. Other optical illusions include hand-forming doves and moving leaf piles. According to a fourth print ad, plants become tools that make people smarter.
The Coca-Cola PlantBottle will change the way people think about plastic bottles because they are made partially out of plants, despite looking and feeling like the standard PET plastic.
The minimalistic ads use the Coca-Cola Company's classic red and white color scheme with copy reading 'Plants make us happy.' One ad features a white flower, but upon further observation is actually two people kissing. Other optical illusions include hand-forming doves and moving leaf piles. According to a fourth print ad, plants become tools that make people smarter.
Trend Themes
1. Eco-friendly Packaging - The Coca-Cola PlantBottle is an example of an eco-friendly packaging trend that has the potential to disrupt the plastic industry.
2. Minimalistic Advertising - The use of negative space and nature themed imagery in the Coca-Cola PlantBottle ads showcases a trend of minimalistic advertising that catches the viewers' attention.
3. Optical Illusion Marketing - The clever use of optical illusions in the Coca-Cola PlantBottle ads represents a trend in marketing that is aimed at catching the customers' attention and sparking their curiosity.
Industry Implications
1. Packaging Industry - The eco-friendly packaging trend is an opportunity for the packaging industry to invest in innovation and sustainable practices.
2. Advertising Industry - The trend of minimalistic advertising and optical illusions is an opportunity for the advertising industry to come up with creative and attention-grabbing ad campaigns.
3. Plastic Industry - The eco-friendly PlantBottle is a potential disruptor of the plastic industry, encouraging innovation towards alternative materials and sustainable practices.
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