Shake Shake's Ten Year Anniversary Celebrates in Style
Vasiliki Marapas — June 6, 2014 — Marketing
References: firstwefeast & highsnobiety
In honor of Shake Shack's ten year anniversary, the renowned NY-based burger joint has reached out to some of the city's top chefs.
The illustrious list of collaborators include culinary heavyweights Daniel Boulud, David Chang, Andrew Zimmern, April Bloomfield and Daniel Humm. Proving that there really is an art to flipping burgers, each chef has created a signature interpretation of the classic American meal. Unfortunately, the burgers will each be available for one day only from June 9th through the 13th.
The second half of the celebration comes in the form of a party, held on Shake Shack's actual anniversary date, June 12th. The party, which is taking place in Madison Square Park, will be open to everyone. It will feature live music, free cake and a signature brew by Brooklyn Brewery, made specifically for the occasion.
The illustrious list of collaborators include culinary heavyweights Daniel Boulud, David Chang, Andrew Zimmern, April Bloomfield and Daniel Humm. Proving that there really is an art to flipping burgers, each chef has created a signature interpretation of the classic American meal. Unfortunately, the burgers will each be available for one day only from June 9th through the 13th.
The second half of the celebration comes in the form of a party, held on Shake Shack's actual anniversary date, June 12th. The party, which is taking place in Madison Square Park, will be open to everyone. It will feature live music, free cake and a signature brew by Brooklyn Brewery, made specifically for the occasion.
Trend Themes
1. Collaborative Culinary Creations - Opportunities for chefs to collaborate and create unique interpretations of classic dishes.
2. Limited-time Experiences - Creating exclusive offerings for a short period of time to generate buzz and drive customer engagement.
3. Brand Anniversary Celebrations - Using milestone anniversaries as opportunities to engage with customers and celebrate brand achievements.
Industry Implications
1. Food and Beverage - Restaurants and food brands can explore collaborations with renowned chefs to create innovative menu items and limited-time offerings.
2. Event Management - Event planners can create memorable experiences by organizing celebrations and parties for brand anniversaries.
3. Craft Brewing - Breweries can create special edition beers to commemorate brand milestones and engage with beer enthusiasts.
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