The Latest New Balance Collection Celebrates American Authors
Laura McQuarrie — June 23, 2014 — Fashion
References: bostonmagazine & sneakernews
In the spirit of Independence Day, you'd expect a New Balance collection to have a lot of stars and stripes, or something that looks a lot like the recently unveiled J.Crew and New Balance sneaker collaboration in bold red, white and blue. However, the New Balance Authors Collection takes a different approach to celebrating America, using the many great literary works of American novelists as inspiration for the New Balance 998s.
There are several different parts to the collection, including a series of shoes designed after 'Bespoke Authors, 'Distinct Authors' and 'Connoisseur Authors,' paying tribute to great tales like Moby Dick. The sneakers are all made in the USA and are set to go on sale for about $300, starting on July 1st.
There are several different parts to the collection, including a series of shoes designed after 'Bespoke Authors, 'Distinct Authors' and 'Connoisseur Authors,' paying tribute to great tales like Moby Dick. The sneakers are all made in the USA and are set to go on sale for about $300, starting on July 1st.
Trend Themes
1. Literature-inspired Sneakers - The trend of creating sneakers inspired by literary works opens up opportunities for collaborations between fashion brands and literature publishers.
2. American Authors Collection - The trend of creating collections that pay tribute to American authors allows for the fusion of fashion and literary culture, providing unique storytelling opportunities.
3. Made in the USA Sneakers - The trend of promoting locally-made products, like the New Balance Authors Collection sneakers, presents opportunities for brands to highlight sustainability and support local economies.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the trend of literature-inspired sneakers by partnering with authors and publishers to create unique and limited-edition collections.
2. Publishing Industry - The publishing industry can explore collaborations with fashion brands to create merchandise inspired by literary works, providing new revenue streams and expanding their audience reach.
3. Local Manufacturing Industry - The local manufacturing industry can benefit from the trend of promoting locally-made sneakers, like the New Balance Authors Collection, by offering production and distribution services to fashion brands looking to emphasize the 'Made in the USA' label.
6.3
Score
Popularity
Activity
Freshness
