Hui-Hui’s Menswear Collection Celebrates Self-Expression
Jana Pijak — June 12, 2014 — Fashion
References: fuckingyoung.es & fuckingyoung.es
Label Hui-Hui presents a youthful translation of eccentric design details with its latest menswear line. Captured by photographer Campbell Addy’s lens, this collection catalog is inspired by the idea of a “man-child”, a man who never truly learned to grow up.
Hiu-Hiu’s introductory collection is styled by Oliver Hiu, the label’s head designer who works alongside styling assistant Austern Western to pair together his avant-garde looks.
Models Max Granger and Greg France star in the lookbook that highlights a range of over-sized coat garments and helmet-inspired headwear accessories that are perfect for Fall. The pieces are eccentric and are a subtle nod to childhood due to an aesthetic that is difficult to distinguish by age or maturity.
Hiu-Hiu’s introductory collection is styled by Oliver Hiu, the label’s head designer who works alongside styling assistant Austern Western to pair together his avant-garde looks.
Models Max Granger and Greg France star in the lookbook that highlights a range of over-sized coat garments and helmet-inspired headwear accessories that are perfect for Fall. The pieces are eccentric and are a subtle nod to childhood due to an aesthetic that is difficult to distinguish by age or maturity.
Trend Themes
1. Youthful Translation of Eccentric Outerwear - The trend of combining playful elements with mature styles in the outerwear industry can disrupt traditional designs and attract younger customers.
2. Avant-garde Menswear Design - A trend that incorporates unconventional elements in men's fashion has disruptive potential for traditional menswear companies and can attract niche markets.
3. Helmet-inspired Headwear Accessories - A trend for utilitarian and futuristic accessories, such as the helmet-inspired headwear in Hiu-Hiu's collection, can lead to new market opportunities for innovative designers and manufacturers.
Industry Implications
1. Fashion and Apparel - The trend toward avant-garde, eccentric outerwear designs presents opportunities for fashion industry designers and manufacturers to collaborate on new product lines and attract younger consumers.
2. Consumer Goods Manufacturing - The trend for playful, yet mature, design elements in fashion presents opportunities for consumer goods manufacturers to produce and distribute unconventional textiles and materials for use in clothing.
3. Retail and E-commerce - The trend of incorporating unexpected design elements and textures in men's fashion presents opportunities for retail companies to partner with designers and target niche markets via online stores and e-commerce platforms.
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