Urheilusanomat's World Cup Ad Will Make You Stop and Stare
Laura McQuarrie — June 17, 2014 — Marketing
References: iltasanomat.fi & coloribus
This Urheilusanomat World Cup advertisement takes the form of a hidden image game, in which there are 20 national teams hidden. Since these types of games are quite popular in the form of apps, what better way to get people to keep their eyes locked on an advertisement?
The scene is set along a cobblestone street, where it's easy to spot the word "Chicharito" on a restaurant front, a subtle nod to the nickname of Javier Hernández Balcázar, who plays for the Mexican national team. This is just one thing in the picture in the street filled with roosters, toppled bikes, single black boots and puddles that look a lot like the map of the USA.
The scene is set along a cobblestone street, where it's easy to spot the word "Chicharito" on a restaurant front, a subtle nod to the nickname of Javier Hernández Balcázar, who plays for the Mexican national team. This is just one thing in the picture in the street filled with roosters, toppled bikes, single black boots and puddles that look a lot like the map of the USA.
Trend Themes
1. Hidden Image Advertising - Opportunity for brands to engage their audiences with interactive hidden image games in advertisements.
2. Interactive Advertisements - Brands can captivate viewers by incorporating interactive elements into their advertisements, increasing engagement and brand recall.
3. Gamification in Advertising - Using game mechanics and elements in advertisements can enhance consumer interactions and create memorable experiences.
Industry Implications
1. Advertising - Companies in the advertising industry can leverage hidden image games and interactive elements to create innovative and engaging campaigns.
2. Mobile App Development - Opportunity for mobile app developers to create hidden image game apps for brands to use as a platform for advertisement.
3. Marketing and Branding - Incorporating interactive advertising techniques can help marketers and brand strategists create impactful and memorable campaigns.
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