KIA Issued Optical Illusion Ads to Highlight Dangers on the Road
Megan Facciuolo — June 7, 2014 — Social Good
References: guertlerbachmann & designtaxi
There are many dangers on the road that drivers have to look out for, be it pot holes, other cars or even pedestrians. Drivers must be wary of their surroundings at all time, because if they take their focus off the road for a mere moment their fate can completely change -- or they can change someone else's fate. Gürtlerbachmann, a Germany-based advertising agency, created a series of ads for KIA car manufactures to shed light on such matters.
The ads uniquely gain attention through their optical illusion-infused designs. Each optical illusion, which is made up of black-and-white diagonal lines, conceals a hidden message that is visible upon a double take. The ads deceivingly spell out words that are hidden dangers on the road. Some examples include the words "rock," "tree" and "deer."
The ads uniquely gain attention through their optical illusion-infused designs. Each optical illusion, which is made up of black-and-white diagonal lines, conceals a hidden message that is visible upon a double take. The ads deceivingly spell out words that are hidden dangers on the road. Some examples include the words "rock," "tree" and "deer."
Trend Themes
1. Optical Illusion-infused Designs - The use of optical illusion-infused designs in advertising creates a unique and attention-grabbing way to convey important messages.
2. Hidden Message Advertising - The inclusion of hidden messages in ads allows for an interactive experience that engages viewers and raises awareness about various dangers.
3. Visual Deception in Marketing - The use of visual deception techniques in marketing can capture the audience's attention and make a lasting impression.
Industry Implications
1. Advertising - The advertising industry can explore the integration of optical illusion-infused designs to create captivating campaigns that effectively communicate messages.
2. Automotive - The automotive industry can leverage hidden message advertising to highlight safety features and educate customers about potential road hazards.
3. Graphic Design - The graphic design industry can incorporate visual deception techniques to create visually stunning and thought-provoking designs for various applications.
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