Tanya Heidrich's Achromatic Cookie Packaging Reflects the Designs Inside
Laura McQuarrie — June 12, 2014 — Lifestyle
References: tanyaheidrich & packagingoftheworld
Decorated with vivid stripes, lines and chevron patterns the cookies inside student designer Tanya Heidrich's cookie boxes could practically sell themselves and with matching boxes, the treats seem even more irresistible.
The black and white sugar cookies are branded incredibly simply, with a coordinating pattern on the outside, so it's easy to pick one (or more) of the decorated cookie types, grab and go without any second guessing if you got the right box. For even more assurance, the cookie boxes have windows that give a peek at the products inside. The minimally chic cookie boxes have a fashionable edge to them, which would make them especially attractive gifts—even before you take a bite, your mind has already deemed the treats as visually delicious.
The black and white sugar cookies are branded incredibly simply, with a coordinating pattern on the outside, so it's easy to pick one (or more) of the decorated cookie types, grab and go without any second guessing if you got the right box. For even more assurance, the cookie boxes have windows that give a peek at the products inside. The minimally chic cookie boxes have a fashionable edge to them, which would make them especially attractive gifts—even before you take a bite, your mind has already deemed the treats as visually delicious.
Trend Themes
1. Coordinating Cookie Packaging - Coordinating patterns on cookie boxes enhance brand recognition and simplify the product selection process.
2. Minimalist Design in Packaging - Minimally chic cookie boxes with windows create a visually appealing and enticing product presentation.
3. Fashionable Edible Gifts - Fashion-forward cookie packaging makes them an attractive option for gifting.
Industry Implications
1. Food Packaging - The food packaging industry can explore coordinating patterns and minimalist designs to enhance their product presentation.
2. Bakery and Confectionery - Bakery and confectionery businesses can utilize fashionable and visually appealing packaging to make their products stand out.
3. Gift and Gourmet - The gift and gourmet industry can leverage fashionable edible gifts packaged in visually appealing boxes for added appeal.
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