The Limitate Sneaker Collection Features PUMA and Ferrari
Laura McQuarrie — June 4, 2014 — Fashion
Once again, PUMA has teamed up with Ferrari for a new line of luxury sneakers, this time under the name 'Limitate.' The brand collaboration is a perfect fit, since both embody speed and style.
Production of the Limitate Collection is limited to 499 pairs and they're so exclusive, that the Ferrari Prancing Horse logo included on the side of the shoes were actually embossed at the same factory where the leather seats of Ferraris are made. The shoes come in either black or gray, with subtle texturing. Each limited pair of shoes from the Ferrari x PUMA Limitate Collection comes maked with a special edition number, a special box and shoe bag, and if you're quick enough, a pair of the PUMA/Ferrari Limitates could be yours for a price of about $380.
Production of the Limitate Collection is limited to 499 pairs and they're so exclusive, that the Ferrari Prancing Horse logo included on the side of the shoes were actually embossed at the same factory where the leather seats of Ferraris are made. The shoes come in either black or gray, with subtle texturing. Each limited pair of shoes from the Ferrari x PUMA Limitate Collection comes maked with a special edition number, a special box and shoe bag, and if you're quick enough, a pair of the PUMA/Ferrari Limitates could be yours for a price of about $380.
Trend Themes
1. Luxury Brand Collaborations - Opportunities for luxury brands to collaborate and create exclusive products, such as the PUMA and Ferrari Limitate sneaker collection.
2. Limited Edition Products - Producing a limited number of exclusive products can create a sense of scarcity and exclusivity, as seen with the production of only 499 pairs of the PUMA and Ferrari Limitate sneaker collection.
3. High-end Sneaker Market - The demand for luxury sneakers with specialty designs and collaborations between high-end brands, such as the PUMA and Ferrari Limitate collection, presents an opportunity for growth in the high-end sneaker market.
Industry Implications
1. Fashion and Apparel - Collaborations between well-known brands and companies within the fashion and apparel industry, such as the partnership between PUMA and Ferrari, can bring a fresh perspective to design and production processes.
2. Automotive - Partnerships between luxury automotive brands, like Ferrari, and other companies, such as PUMA, can extend their brand beyond just vehicles and create new revenue streams through product collaborations.
3. Retail and Ecommerce - Exclusive products, like the PUMA and Ferrari Limitate sneaker collection, can create a buzz around a brand and drive traffic to both physical and online stores or websites in the retail and ecommerce industries.
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