Shopbop's Disney Clothing Line with David Lerner Channels Maleficent
Laura McQuarrie — June 3, 2014 — Pop Culture
Inspired by the release of Disney's Maleficent, Shopbop teamed up with David Lerner to create a line of Disney clothing that channels the evil queen's wicked style. Ahead of the film's release, Hot Topic and Stella McCartney also released Maleficent-inspired garments, but the David Lerner x Maleficent collection on Shopbop is a much more sophisticated take on the Disney villain.
The six-piece capsule collection is made up of a coated lizard mini dress, a camisole, a ruffle dress and lizard leggings, much like the ones Maleficent can be seen wearing at one point in the movie. Naturally as a collection inspired by this dark and tormented character, the clothes are all black as well. Pieces in the Maleficent-inspired collection range from about $100 to $275.
The six-piece capsule collection is made up of a coated lizard mini dress, a camisole, a ruffle dress and lizard leggings, much like the ones Maleficent can be seen wearing at one point in the movie. Naturally as a collection inspired by this dark and tormented character, the clothes are all black as well. Pieces in the Maleficent-inspired collection range from about $100 to $275.
Trend Themes
1. Disney Villain Fashion Trend - There is a growing trend in fashion inspired by Disney villains, providing opportunities for fashion companies to collaborate with Disney and create edgier, darker clothing lines.
2. Sophisticated Disney Clothing Collections Trend - The David Lerner x Maleficent collection on Shopbop offers a sophisticated take on the usual playful Disney clothing line, indicating a trend towards more high-end and elevated Disney fashion options.
3. Movie Character-inspired Clothing Trend - As seen with Maleficent-inspired collections, clothing lines inspired by movie and TV characters are becoming increasingly popular, illustrating opportunities for fashion brands to collaborate with entertainment companies and create limited edition collections.
Industry Implications
1. Fashion - Fashion companies can collaborate with Disney and other entertainment companies to create edgier and more sophisticated clothing lines inspired by characters and films, providing customers with new options for fashion choices.
2. Entertainment - More sophisticated and high-end clothing lines inspired by popular movie and TV characters like Maleficent indicate opportunities for collaboration between the fashion and entertainment industries to create limited edition products for media-savvy fans.
3. E-commerce - As seen with the David Lerner x Maleficent collection on Shopbop, online retailers can benefit from partnering with popular brands to create exclusive collections that appeal to a specific audience and differentiate themselves from competitors.
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