Yeling's Ads for Safety Gloves Show the Kinds of Strength They Lend
Laura McQuarrie — June 8, 2014 — Marketing
References: coloribus
Safety gloves are one of those products that are absolutely essential to certain tasks, but not one of the most exciting products to advertise. However, if there was ever a fun and dynamic ad for a pair of safety gloves, this is it.
The ad for Yeling gloves was created by Brazil's Filadelfia agency and there isn't actually a glove in sight. Instead, the multi-part print ad series dresses up hands with wrist tattoos that communicate that the ordinary hands have suddenly been given formidable powers. These hands suddenly have the might of either a kung fu master, a superhero or a wrestler, which is an unusual, albeit funny and memorable way to talk up hand protection.
The ad for Yeling gloves was created by Brazil's Filadelfia agency and there isn't actually a glove in sight. Instead, the multi-part print ad series dresses up hands with wrist tattoos that communicate that the ordinary hands have suddenly been given formidable powers. These hands suddenly have the might of either a kung fu master, a superhero or a wrestler, which is an unusual, albeit funny and memorable way to talk up hand protection.
Trend Themes
1. Interactive Print Ads - Using augmented reality and other technologies in print ads to create dynamic and engaging experiences for consumers, while promoting products and services.
2. Alternative Advertising Methods - Exploring alternative methods, such as body art and tattoos, to advertise products in a unique and memorable way, standing out from the traditional forms of advertising.
3. Humorous Advertising - Using humor in advertising to create an emotional connection with consumers, making the product more memorable, and possibly increasing brand loyalty.
Industry Implications
1. Safety Equipment Industry - Innovating new and creative ways to advertise safety products, such as gloves, that are necessary but may lack excitement or engaging advertising opportunities.
2. Marketing and Advertising Industry - Examining new and alternative advertising methods that attract and retain customers in unique ways, incorporating humor or other engaging experiences in brand promotion.
3. Creative Services Industry - Developing creative and out-of-the-box advertising campaigns that help brands stand out and create a lasting impression on consumers.
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