These Kanukte Flower & Event Flower Posters Show How to Bury Guilt
Laura McQuarrie — June 26, 2014 — Marketing
These flower posters created for the Kanukte Flower & Event show plants doing one of the things that they do best—helping to say "sorry" for a mistake that was made.
The ads show large bouquets of flowers swallowing up words like "Sister in law," "Las Vegas" and "Secretary," helping their sheepish senders to set things straight. Although the specific scenarios aren't spelled out, the ads are printed with the tagline that reads: "Hide the guilt," suggesting that somebody did something bad enough to warrant sending flowers on an occasion that's not a holiday.
The funny ads for Kanukte were created by the TWBA agency in Instanbul, Turkey, showing off different color schemes and bouquet types in addition to being a great start to a story.
The ads show large bouquets of flowers swallowing up words like "Sister in law," "Las Vegas" and "Secretary," helping their sheepish senders to set things straight. Although the specific scenarios aren't spelled out, the ads are printed with the tagline that reads: "Hide the guilt," suggesting that somebody did something bad enough to warrant sending flowers on an occasion that's not a holiday.
The funny ads for Kanukte were created by the TWBA agency in Instanbul, Turkey, showing off different color schemes and bouquet types in addition to being a great start to a story.
Trend Themes
1. Apology Advertising - Opportunities for companies to create advertisements that promote apology and forgiveness.
2. Emotional Marketing - Using emotions such as guilt and remorse as a marketing strategy to connect with consumers.
3. Creative Event Promotion - Innovative ways for event organizers to promote their services using eye-catching posters and advertisements.
Industry Implications
1. Floral Industry - The floral industry can leverage the concept of remorseful flower ads to market their products as a means of apology or reconciliation.
2. Advertising Industry - The advertising industry can explore the trend of apology advertising to offer creative and impactful campaigns for brands seeking to make amends for any mistakes.
3. Event Planning Industry - Event planning companies can adopt the idea of creative event promotion to attract more clients and showcase their ability to create unique and attention-grabbing events.
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