Amulet Tea Turns to History for Inspiration
Jamie Danielle Munro — June 18, 2014 — Marketing
References: katyabelkina & packageinspiration
A group of students recently completed a project for class, with the result being Amulet Tea. The group wanted to turn to history for inspiration with design, and the result is noteworthy.
The main goal for the project was to design something that people would find exotic, which is where the team came up with the thought of amulets. To be specific, the students found motivation in "engraved gems, runic writing and primitive symbols." Thus, the tea packaging appears to be something from ancient times. Moreover, the amulet rock packaging design also elevates this tea into a higher class, as it exudes a certain mystique that could be associate with an ancient queen.
The students who completed this identity are from Russia, and clearly they all have a bright career path ahead.
The main goal for the project was to design something that people would find exotic, which is where the team came up with the thought of amulets. To be specific, the students found motivation in "engraved gems, runic writing and primitive symbols." Thus, the tea packaging appears to be something from ancient times. Moreover, the amulet rock packaging design also elevates this tea into a higher class, as it exudes a certain mystique that could be associate with an ancient queen.
The students who completed this identity are from Russia, and clearly they all have a bright career path ahead.
Trend Themes
1. Experiential Packaging Designs - The Amulet Tea packaging project demonstrates a trend towards using packaging designs inspired by history to create a sense of novelty and exoticism.
2. Elevated Branding Through Storytelling - The Amulet Tea packaging design shows how leveraging primitive symbols and ancient aesthetics can create a mystique around a product, giving it a higher-class appeal.
3. Nostalgic Design Revivals - The Amulet Tea packaging project reveals a trend in bringing elements of ancient times, such as engraved gems and runic writing, into modern packaging designs to evoke a sense of nostalgia and uniqueness.
Industry Implications
1. Food and Beverage Packaging - The Amulet Tea packaging design highlights the potential for innovating in the food and beverage packaging industry by incorporating historical and mythical elements to enhance the customer experience.
2. Identity and Branding - The Amulet Tea packaging project presents opportunities for businesses in the identity and branding industry to create storytelling packaging that elevates brands and connects them with ancient aesthetics.
3. Art and Design Education - The Amulet Tea packaging project showcases the potential for incorporating historical inspirations into art and design education, encouraging students to think outside the box and create unique packaging concepts.
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