This Visual Branding Identity is Sweet and Aesthetic
Farida Helmy — June 6, 2014 — Marketing
References: wearebranch & thedieline
Wanting to make women feel special and loved every single day, this sweet and inspirational visual branding identity for the You Are Beautiful Lotion is touching.
Wanting to emphasize that every woman looks good everyday no matter what, (don’t let anyone else tell you otherwise!), this beautifully crafted visual branding identity keeps it simple to make the words on the packaging do all the talking for it. Designed with a keepsake wooden tag hanging from the bottle, the design boutique studio behind the project, We are Branch, wanted to empower women and build their self-confidence.
“A lot of ladies use lotion as part of their daily self-care routine. This lotion is a simple yet powerful reminder that you are beautiful,” says the team form We are Branch.
Wanting to emphasize that every woman looks good everyday no matter what, (don’t let anyone else tell you otherwise!), this beautifully crafted visual branding identity keeps it simple to make the words on the packaging do all the talking for it. Designed with a keepsake wooden tag hanging from the bottle, the design boutique studio behind the project, We are Branch, wanted to empower women and build their self-confidence.
“A lot of ladies use lotion as part of their daily self-care routine. This lotion is a simple yet powerful reminder that you are beautiful,” says the team form We are Branch.
Trend Themes
1. Inspirational Visual Branding - Opportunity to create visual branding that inspires and empowers customers.
2. Self-care Products - Opportunity to develop self-care products that promote self-confidence and positivity.
3. Keepsake Packaging - Opportunity to design packaging with unique elements that create a memorable and meaningful experience for customers.
Industry Implications
1. Beauty and Personal Care - Opportunity for beauty brands to incorporate inspiring visual branding and self-confidence messaging in their product offerings.
2. Design and Branding - Opportunity for design studios to create visual branding identities that evoke emotions and empower customers.
3. Packaging and Printing - Opportunity for packaging companies to collaborate with brands in designing unique and personalized packaging solutions.
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