This Nescafe Travel Coffee Concept Makes Coffee on the Go Easy
Laura McQuarrie — June 16, 2014 — Lifestyle
References: svoemnenie & packagingoftheworld
Nescafe Travel is a travel coffee concept by Russia's Svoe Mnenie that makes it incredibly easy to drink coffee while on the road. Instead of having to worry about acquiring a spoon, a mug and most importantly, coffee, Nescafe Travel would set you up with everything you'd need to get your java fix.
The Brazilian, Colombian and Kenyan coffees are branded like airline tickets and the pillar-shaped packaging is made up of a mug at the base, plus a combined coffee storage and measuring system, which dispenses the equivalent of two spoons full of coffee with each rotation of the container.
As well as having labels and color-coding that is bright and easy to read, the coffee containers would be easy to grab and go when you're in need of a fast cup of coffee.
The Brazilian, Colombian and Kenyan coffees are branded like airline tickets and the pillar-shaped packaging is made up of a mug at the base, plus a combined coffee storage and measuring system, which dispenses the equivalent of two spoons full of coffee with each rotation of the container.
As well as having labels and color-coding that is bright and easy to read, the coffee containers would be easy to grab and go when you're in need of a fast cup of coffee.
Trend Themes
1. Travel Coffee Concept - The Nescafe Travel Coffee packaging presents the opportunity for brands to incorporate coffee products in travel-friendly packaging for quick and easy consumption on-the-go.
2. Combined Coffee Storage and Measuring System - The pillar-shaped packaging with a combined coffee storage and measuring system by Nescafe Travel presents an opportunity to create innovative coffee packaging designs that cater to the on-to-go consumer demographic.
3. Bright and Easy to Read Labeling - The bright and easy to read color-coding and labeling of the Nescafe Travel Coffee packaging presents an opportunity for companies to create eye-catching designs that will capture the attention of consumers and make products easily identifiable on shelves, online, and on-the-go.
Industry Implications
1. Coffee Packaging - Coffee companies and packaging manufacturers can invest in innovative and sustainable packaging designs tailored to meet the needs of the growing on-the-go coffee consumer base.
2. Travel Accessories - Companies specializing in travel accessory products can partner with coffee brands to create co-branded travel coffee packaging and accessories that cater to coffee drinkers on the go.
3. Retail - Retailers can incorporate travel coffee packaging in their stores and online platforms to meet the needs of busy customers who are always on the move, and increase sales by offering quick and portable coffee solutions.
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