Mediocre Films Explores If Real Food Can Look Like the Fast Food Ads
Alyson Wyers — June 16, 2014 — Pop Culture
References: youtu.be & designtaxi
In a hilarious experiment YouTube comedy channel Mediocre Films compares fast food ads to reality. To see why fast food ads always look so much better than the food items do in person, Greg returned disappointing-looking food to see if they could be made to look like the pictures featured in their advertisements. Mediocre Films went to McDonalds, Burger King, Wendy's and Jack in the Box in the video.
Known for posting similar experiments and fast food-related pranks, Mediocre Films recent upload does not disappoint. Greg used a hidden camera in his Pivotheads sunglasses to capture the fast food ads exposé. Interestingly, many of the restaurant staff members say the request to re-assemble the food is a first for them.
Known for posting similar experiments and fast food-related pranks, Mediocre Films recent upload does not disappoint. Greg used a hidden camera in his Pivotheads sunglasses to capture the fast food ads exposé. Interestingly, many of the restaurant staff members say the request to re-assemble the food is a first for them.
Trend Themes
1. Fast-food Advertising - An opportunity to innovate fast-food advertising by realistically depicting the products being sold.
2. Food Photography - An opportunity to innovate food photography in order to capture the product's real appearance.
3. Consumer Preferences - An opportunity to innovate based on consumers' growing preference for transparency and realistic depictions of food.
Industry Implications
1. Fast-food Industry - The fast-food industry can benefit from innovating their advertising practices to align with consumer preferences.
2. Photography and Videography Industry - There is a growing need to innovate food photography and videography as consumers become more interested in the realistic depiction of products.
3. Marketing Industry - The marketing industry has an opportunity to innovate by providing consumers with transparent and realistic depictions of products.
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