With so many consumer items on the market, flashier labels are coming in second to downbranded products. Here is a hefty number of cases of downbranded products that are beginning to capture the attention of consumers.
With simplified logos and reduced type, these consumer products stand out simply because their minimalist packaging deviates from the business of their over-branded shelf neighbors. From unmarked cartons to peculiarly-shaped crates, I find these cases of downbranded products absolutely refreshing.
65 Cases of Downbranded Products

64
Minimalist Brand Makeovers
A2591 Simplifies Product Logos

63
Typographic Treat Packaging
Abracadabra Chocolate Branding is Too Tasty for Words

62
Fruit-Shaped Juices
Jooze Juice Boxes Are Designed for the Young at Heart
61
Magnified Product Packaging
The QE Convenience Store Campaign Promotes Inflated Value
60
Cheeky Packaging Designs
Brooklyn Fare's Branding Puts the Fun in Functional
59
Simplified Product Packaging (UPDATE)
Antrepo Design Industry Designs Minimalist Labels
58
Cute Simple Packaging
Gail's Bakery Package Design is Minimalist and Sweet
57
Bad Branding Services
Horrible Logos is Charging Five Dollars a Pop for Haphazard Icons
56
Controversial Logo Redesigns
The New Gap Logo Has Taken the Internet by Storm
55
Revamped Sanitary Pads
Period Packaging Aims to Re-Brand Period Protection Products
54
Pencil-Drawn Packaging
MLK Dairy Products' Branding has a Personal Touch
53
Coca-Cola Blak launched in the United States
52
Minimalist Packaging
'Milk' by Darren Custance Keeps Things Simple
51
Impact of Logos on Consumerism
Unlabeled Candy & Chips Still Recognizeable
50
Literal Packaging
Alphabetical Milk Carton
49
Paper-Thin Packaging
Ecolean Makes Lightweight and Environmentally Friendly Drink Cartons
48
Incarcerated Logo Defilement
Graffiti Artist ‘Zevs' Gets Arrested for Painting
47
Cross-Branded Computer Clothing
'Softwear' by Microsoft
46
Fruity Beverage Packaging
Naoto Fukasawa Flavors His Juice Boxes With Creativity (UPDATE)
45
Logo Reinvention
The 2011 Starbucks Logo is Unlabeled But Distinct
44
Blank Bottle Branding
Absolut Vodka No Label Edition Coming in September
43
Phonetic Alcohol
Vee Noh Phonetic Wine is a Clever Twist on Pronunciation
42
90% Recycled iPod Case
Imoeba is Ethical & Stylish
41
Insightful Packaging Campaigns
Blind Foundation Guerrilla Grocery Ads Highlight Lack of Braille
40
Pint-Sized Branding
The TVN Channel Campaign Puts Famous Logos on the Short List
39
Colorless Soda Cans
Harc Lee Design Makes a Coca-Cola Can Eco-Friendly
38
Smiley Soda Logos
Pepsi's Emotion-Based Branding
37
Multifunctional Packaging
Wine Box Doubles as a Bird Nesting Box
36
Immaculate Skate Sneakers
Rob Dyrdek's Limited Edition RD1 Mid from DC Shoes
35
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
34
Soft Drink Adbusting
Lawrence Yang's Response to New Pepsi Logo
33
Easy Packaging for Pain Relief
Richard Fine's Help Removes Bottle Opening Headaches
32
Back-to-Basics Branding
People's Supermarket Packaging Reinvigorates No-Name Wrappers
31
Simplistic Eco-Packaging
'Confitte Billeteras Wallets Packaging' Lets the Product Stand Out
30
Hotel Scentvertising
Scent Marketing at the Holiday Inn
29
Noteworthy Musical Packaging
Panasonic 'Earphones Note' Concept is for Passionate Music Lovers
28
Controversial Commercial Rebranding
Corn Syrup Gets a Clean Slate as "Corn Sugar" in this Ad
27
Eco-Friendly Takeout
The Green Box Builds Cutlery Right into its Packaging
26
Paper Coffee Cup Handles
Take Out Packaging by Melissa Cloutier
25
Test Tube Watches
The PlastiChic Watch is an Colorfully Innovative Invention
24
Fruit-Inspired Beverage Packaging
Japanese Juice Carton Looks Like a Banana
23
Overjoyed Ice Cream Containers
Laughing Faces on Ice Cream Packaging Confirm Deliciousness
22
Eco-Happy Wrapping
The Khristian Mendoza 'Environmental Kit' Packaging is Pure as Earth
21
Table-Inspired Wine Labels
Clever Wine Labels from Rethink Communications
20
Plantable Packaging
Spruce Trees Sprout from Pangea Organics Boxes
19
Snail Poop Packaging
Manuel Jouvin Creates Cases from Dyed Snail Excrement
18
Rebranding Classic Board Games
Monopoly's Packaging Gets a Modern Look
17
Empathetic Pill Packaging
ChappsMalina Cases Guide You Through a Medicinal Crisis
16
Coffee Branding Parodies
"What if Starbucks Marketed Like a Church?"
15
Anti-Consumerist Packaging
Generic No Frills Product Marketing Takes a Simple Route
14
Google Lego Logo
Lego 50th Birthday Recognised on Search Engine
13
Plant-Based Laundry Soap
Berry+ Laundry Detergent is Mean and Green
12
Rebranded Coffee Shops
The Starbucks Concept Store Has Fresh New Look
11
Fair Trade Beverages
LemonAid is a Chic Social Business with a Conscience
10
Chocolate Pain Placebos
Plxcebo by Stephanie Beneteau Will Cure Anything Effectively
9
Literary Cologne Bottles
Ah&Oh Studio Creates Men's Perfume Based On Timeless Tomes
8
Minimalist Brewing Design
Seattle's Best Coffee Design Cleans Up Their Look
7
Mega Branding Changes
Walmart Adds Asterisk to Logo
6
Recession Rebranding
RecessIsOn Pursuades Us to ‘F_ck the Recession'
5
Soup-Bowl Chronometer Containers
This SiliconeZone Nooka Packaging is Reusable
4
Cartoon Logo Evolutions
Animated Short Shows the Evolution of the “Batman” Logo
3
Youthful Warhol Branding
This Tomcateden Andy Warhol Exhibition Emphasizes the Undiscovered
2
Chinese Street Sneaks
The Nike Zoom Greater China Edition is Casual and Cool
1
Corky Crayon Cases
The Artgraf Pencil Holder has a Sense of Heritage
Related Ideas
Sneaker-Inspired Dynamic Apparel
One Block Down Spotlights the Air Max Plus in New Capsule
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Limited Heritage-Honoring Apparel
UNIQLO Presented the Unique Clothing Warehouse Collection
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Personalized Connected Packaging Platforms
BL.INK's Launched a CXP Platform Integrating GS1
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Beverage Packaging Updates
Capri Sun's Resealable Bottle is a Modern Twist on a Timeless Favorite
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Seltzer-Inspired Fashion Collections
1987label and Truly Hard Seltzer Have Joined Forces
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Discount Grocery Store Pilots
Loblaw Introduces a New No Name Store Format in Ontario
Wine-Shaped Mayo Bottles
Hellmann's Mayonnaise Blanc is Packaged Like the Perfect Gift for Hosts
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Sensorial Beauty Brands
Daise Targets Gen Z and Gen Alpha with its Playful Fragrances
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Comforting Fabric Softener Branding
The Snuggle Rebrand Updates the Entire Product Range
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Revamped Pickle Packaging
Grillo's Pickles Are Now Packaged in a Twist-Top Container
Accessible Packaging Solutions
all® Introduces NaviLens Technology for Vision-Impaired Consumers
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Recyclable Aluminum Tequila Packaging
DE-NADA Tequila is Rolling Out Eco-Friendly Packaging
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Lightweight Gin Bottles
Brockmans Gin's New Packaging Contains 30% Less Glass Than Competitors
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Paper-Made Spirit Bottles
This Johnnie Walker Black Label Bottle is Made with 90% Paper
Pillboxed-Shaped Fruit Cases
Kiwi Brand Zespri Debuts New Sustainable Fruit Package
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Canned Dish Soaps
Unpackaged Sells Dish Soap in a Can for Easy Refilling & Recycling
Abstract Artwork Champagne Branding
Dom Pérignon and Jean-Michel Basquiat Partnered for Packaging
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Light-Blocking Packaging Sleeves
Brook + Whittle's Patented GreenLabel BlockOut is Recyclable
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Adhesive-Held Water Multi-Packs
Vilsa Launches the First Sustainable Six-Pack Water Case
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Aesthetically Pleasing Decaf Packaging
Dekáf Emphasizes High-Quality Decaffeinated Coffee
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Low-Cost Private Label Diapers
Proudly Baby Products are a Dollar General Exclusive
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Paper-Made Alcohol Bottles
Diageo Debuts a New Paper Bottle for Baileys Irish Cream Liqueur
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Informative Avocado Packaging
Avocados From Mexico Introduces a New QR-Based Packaging Format
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Redesigned Insect Repellent Packagings
Murphy's Naturals has Undergone a Brand Refresh
Reduced Packaging Drink Ranges
The 7-Eleven 7-Select Replenish Range Features a New Bottle Design
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Canadian Detergent Rebrands
Swash® Laundry Detergent Recently Updated its Brand Look
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Mountain-Inspired Soda Rebrandings
Mountain Dew Gets a New Visual Identity in a Timeless Look
Casual Enjoyment Bottled Wines
Nice Wines Introduced Full-Sized, Full-Strength Wine in Bottles
Paper-Made Oral Care Packaging
ALDI is Rolling Out New Toothbrush Packaging in the UK
Convenience-Focused Sparkling Water Packaging
Mineragua Debuts a New 12-Pack Bottle Packaging
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Eye-Catching Low-Calorie Beers
Lowrise Unveils a New Low-Calorie Beer Product to Entice Shoppers
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Color Customized Water Bottles
Sunnies Studio Creates the Bountifully Bright Sunnies Flask
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Certified Non-UPF Labels
The Non-UPF Verified Label Helps Consumers Avoid Ultra-Processed Foods
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Festive Everyday Biscuit Branding
Fox’s Burton’s is Launching Festive Packaging for the Holidays
Linerless Label Packaging
Crawford Packaging Introduced Ravenwood’s Nobac Innovations to Canada
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Eco-Friendly Cracker Packaging
Jacob’s Crackers Selection Now Comes in Boxes with Reduced Plastic
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
PFAS-Free Food Packaging
Genpak Launches a New Packaging Line Without Added PFAS
Nitrogen-Dosed Drink Packaging
The Sidel StarLite-R Nitro Bottle is Made with 100% rPET
Minimalist Supplement Branding
Trace Products Have a Simple, Oceanic Profile
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Private Label Pantry Products
Clover Valley Private Label Added 100 New Items at Dollar General
Digitized Retail Shelf Labels
Croatian Retailer Studenac is Implementing Electronic Shelf Labels
Interchangeable Component Cosmetic Packaging
The APC Packaging Adapté Collection is Adaptable
Post-Holiday Retail Promotions
The One Stop Big Brands Low Prices Campaign is Packed with Savings
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Recycled Own-Brand Product Packaging
ALDI Washing Up Liquid is Now Packaged in rPET Bottles
Collaborative Alcohol-Free Brands
Powell Brewery Taps Downlow for a New Non-Alcoholic Beer Brand
Extra-Large Bulk-Size Beers
Pabst Blue Ribbon is Unveiling a New 180-Pack for its Beers
Nutrient-Dense Snack Products
Tosi Products are Introducing New Recipes and Branding
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Bag-In-Box Brazilian Beverages
Golly Guarana Expands from Utah to a Broader US Market.
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Upscaled Sparkling Water Cans
DASH Water Debuted Larger Cans in Line with Customer Insights
Commercial-Grade Laundry Products
The P&G Professional Laundry Care Lineup Has Two New Products
Free-From Private Label Cleaners
Nature Grocers Brand Household Cleaners Come in Six Options
Gourmet Baked Beans
Clark Foods Boasts a Line of Flavorful Baked Bean Options
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Kitschy Private Label Kitchenwares
These New LIDL Kitchenwares Come in Many Affordable Options
Playfully Branded Own-Label Wines
SPAR UK Has Announced a Series of Private Label Wines
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Moisture-Protecting Pharmaceutical Bottles
LOG Pharma Debuts an Eco-Friendly Pharmaceutical Bottle
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping