Generic No Frills Product Marketing Takes a Simple Route
Katie Cordrey — October 19, 2009 — Art & Design
References: id-mag & sustainableisgood
I’ve noticed more and more generic brand items showing up on supermarket shelves. Ostensibly, these products appeal to frugal shoppers looking to stretch their dollars during tough financial times.
The current incarnation uses vibrant deep yellow and black, but just like big hair and shoulder pads, generic brands are revisionist design.
I’m hoping someone will start using Dayglow green and black with recycled paper because if you’re going to reinvent a thing, you should have some real fun with it.
The current incarnation uses vibrant deep yellow and black, but just like big hair and shoulder pads, generic brands are revisionist design.
I’m hoping someone will start using Dayglow green and black with recycled paper because if you’re going to reinvent a thing, you should have some real fun with it.
Trend Themes
1. Generic Brand Packaging - Exploring unique and vibrant designs for generic brand packaging to attract frugal shoppers.
2. Revisionist Design - Reimagining and updating the design of generic brand packaging with modern and eye-catching elements.
3. Eco-friendly Packaging - Integrating recycled paper and sustainable materials into generic brand packaging to promote environmental consciousness.
Industry Implications
1. Retail - Opportunity for retailers to differentiate themselves by offering a variety of creative and visually appealing generic brand packaging choices.
2. Packaging - Potential for packaging companies to provide unique and customizable solutions for generic brand packaging to stand out on supermarket shelves.
3. Sustainability - Space for eco-friendly packaging companies to collaborate with generic brands and develop environmentally conscious packaging options.
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