Walmart Adds Asterisk to Logo
Going Like Sixty — July 4, 2008 — Business
References: businessweek
Wal-mart changed their logo and all the braggadocio that is going on about the simple logo change just cracks me up.
I know a lot of Trend Hunter readers work in the world of marketing/branding. That just means they are in on the joke; they get paid to agonize over typefaces and colors.
The new logo has nice round letters and the hyphen/star between Wal and Mart has been replaced with an asterisk. Whoops, the marketing people are calling that little symbol a sunburst or flower. WTF? It's an asterisk. As in Walmart* *where boomers go die, or Walmart* *bring your teeth, it's free sample day.
Read what various people who get paid giant sums of money to babble have to say below:
I know a lot of Trend Hunter readers work in the world of marketing/branding. That just means they are in on the joke; they get paid to agonize over typefaces and colors.
The new logo has nice round letters and the hyphen/star between Wal and Mart has been replaced with an asterisk. Whoops, the marketing people are calling that little symbol a sunburst or flower. WTF? It's an asterisk. As in Walmart* *where boomers go die, or Walmart* *bring your teeth, it's free sample day.
Read what various people who get paid giant sums of money to babble have to say below:
Trend Themes
1. Simplified Logos - The trend of simplifying logos in branding could create disruptive innovation opportunities for companies to convey a modern and minimalistic image.
2. Symbolic Replacements - The trend of replacing symbols in logos offers opportunities for companies to create unique and memorable brand identities.
3. Playful Branding - The trend of incorporating playful elements in logos allows companies to connect with younger audiences and infuse humor into their brand image.
Industry Implications
1. Marketing/branding - In the marketing/branding industry, companies have the opportunity to embrace innovative logo designs and concepts to effectively communicate their brand message.
2. Retail - The retail industry can explore disruptive logo changes to differentiate themselves in a competitive market and attract customers with modern and engaging brand identities.
3. Consumer Goods - For consumer goods companies, logo changes present a chance to refresh their brand image and appeal to new target demographics by incorporating symbolic elements in their logos.
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