Rob Dyrdek's Limited Edition RD1 Mid from DC Shoes
Marissa Liu — October 20, 2009 — Fashion
References: dcshoes & thedieline
Salt Lake City-based Hint Creative was tasked with designing the packaging for the limited edition RD1 Mid from DC Shoes. These are the 15th sneaker designed as part of the Rob Dyrdek collection.
The RD1 Mid from DC Shoes are inspired by the first-ever skateboard shoe from Dyrdek’s collection, the Dyrdek1. The RD1 Mid model comes in two color themes and is a mid top with perforated leather and custom lining. The limited edition RD1 Mid from DC Shoes is all white with a light yellow-green sole. It features the same paneling and lace loops from the Dyrdek1 (these were a first in skate shoes and revolutionized skateboarding footwear). The code “RD0915AW” is branded into the heel of the shoe.
The RD1 Mid from DC Shoes are inspired by the first-ever skateboard shoe from Dyrdek’s collection, the Dyrdek1. The RD1 Mid model comes in two color themes and is a mid top with perforated leather and custom lining. The limited edition RD1 Mid from DC Shoes is all white with a light yellow-green sole. It features the same paneling and lace loops from the Dyrdek1 (these were a first in skate shoes and revolutionized skateboarding footwear). The code “RD0915AW” is branded into the heel of the shoe.
Trend Themes
1. Skate Shoe Revival - The popularity of skate fashion and nostalgia for classic styles create a trend opportunity for new iterations of iconic skate footwear.
2. Limited Edition Packaging - Collaborations between designers and brands can create an opportunity for customized packaging and elevated product presentation.
3. Celebrity-designed Footwear - The popularity of celebrity-endorsed fashion lines and limited edition collaborations can create an opportunity for unique designs and increased brand exposure.
Industry Implications
1. Skateboarding Industry - Evolution and fusion of classic skate shoe designs can offer an opportunity for new product releases and increased market share.
2. Fashion Industry - Unique collaborations between designers and brands can offer an opportunity to attract new customers and increase brand awareness.
3. Athletic Footwear Industry - Collaborations with celebrities in the world of sports, entertainment and lifestyle can offer an opportunity for new product development and elevated brand image.
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