Harc Lee Design Makes a Coca-Cola Can Eco-Friendly
Marissa Brassfield — November 8, 2009 — Lifestyle
References: 7760.org & behance.net
We've featured the eco-friendly designs of Harc Lee before, and this concept of colorless soda cans is his latest. Rather than the bright, printed packaging we're used to seeing on Coca-Cola cans, this Harc Lee design nixes colors altogether in favor of a convex logo atop an aluminum can.
Harc Lee says that the simplified packaging process will eliminate the toxic paints used to color aluminum; this makes for a decrease in air pollution, water pollution and the energy required to create the paint.
Harc Lee says that the simplified packaging process will eliminate the toxic paints used to color aluminum; this makes for a decrease in air pollution, water pollution and the energy required to create the paint.
Trend Themes
1. Colorless Packaging - Disruptive innovation opportunity: Eco-friendly packaging solutions that eliminate toxic paints.
2. Simplified Packaging Process - Disruptive innovation opportunity: Streamlined packaging processes that reduce the use of harmful chemicals.
3. Minimalistic Design - Disruptive innovation opportunity: Minimalistic design solutions that reduce waste and promote sustainability.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Eco-friendly packaging solutions for the beverage industry that reduce environmental impact.
2. Packaging Industry - Disruptive innovation opportunity: Streamlined packaging processes that reduce the use of harmful chemicals and promote sustainability.
3. Design Industry - Disruptive innovation opportunity: Minimalistic design solutions that promote sustainability and reduce waste.
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