The QE Convenience Store Campaign Promotes Inflated Value
Amelia Roblin — December 14, 2010 — Marketing
References: grey & adsoftheworld
Corner shops are favorably located and therefore feel they can rip you off, but this QE Convenience Store campaign conveys that it is one variety retailer that values good value.
Designed by the Grey Group advertising agency, these playful prints display packaged products with tiny logos, suggesting the bag, bottle and can have all expanded, affording increased quantity behind the same label. If the QE Convenience Store campaign is an accurate depiction of the shop's inventory, I'm going to get all of my groceries there!
Designed by the Grey Group advertising agency, these playful prints display packaged products with tiny logos, suggesting the bag, bottle and can have all expanded, affording increased quantity behind the same label. If the QE Convenience Store campaign is an accurate depiction of the shop's inventory, I'm going to get all of my groceries there!
Trend Themes
1. Exaggerated Product Packaging - Opportunity for companies to create packaging that appears to contain more product than it actually does, providing value perception for consumers.
2. Value-driven Marketing - Opportunity for companies to use humor and unique marketing strategies to demonstrate their commitment to offering affordable prices for consumers.
3. Convenience Store Branding - Opportunity for convenience stores to differentiate themselves by using clever packaging and marketing campaigns to attract new customers.
Industry Implications
1. Consumer Packaged Goods (CPG) - Opportunity for CPG companies to explore unique packaging designs that appeal to cost-conscious consumers.
2. Retail - Opportunity for retailers to use creative marketing campaigns to promote their value proposition for budget-conscious customers.
3. Advertising - Opportunity for advertising agencies to create humorous and playful ad campaigns that can be used across various industries to promote value-driven branding.
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