The Nike Zoom Greater China Edition is Casual and Cool
Michael Hines — September 5, 2010 — Fashion
References: goincase & highsnobiety
I'm as American as apple pie, but I'd gladly gain dual citizenship to get my hands on the Nike Zoom Greater China Edition. This shoe was created as part of a collaboration with Fragment Design and features simple styling and coloring.
A lot of Nike shoes tend to be loud and proud, which is okay. What I like about the Nike Zoom Greater China Edition is that it is low-top, and it uses very few colors. The perforated logo is really the only thing that stands out here, making this the perfect casual shoe for Nike fans.
A lot of Nike shoes tend to be loud and proud, which is okay. What I like about the Nike Zoom Greater China Edition is that it is low-top, and it uses very few colors. The perforated logo is really the only thing that stands out here, making this the perfect casual shoe for Nike fans.
Trend Themes
1. Minimalist Sneaker Design - Opportunity for disruptive innovation: Create low-top sneakers with simple styling and limited color options for a sleek and casual look.
2. Collaboration Partnerships - Opportunity for disruptive innovation: Form collaborations with designers or brands to create unique and exclusive sneaker editions that cater to specific markets.
3. Perforated Logo Trend - Opportunity for disruptive innovation: Incorporate perforated logos into sneaker designs to create a subtle but distinctive branding element.
Industry Implications
1. Footwear - Opportunity for disruptive innovation: Invest in creating minimalist sneakers that cater to the growing demand for casual and understated footwear.
2. Fashion Design - Opportunity for disruptive innovation: Collaborate with sneaker brands to design limited edition collections that merge fashion and sportswear aesthetics.
3. Branding and Marketing - Opportunity for disruptive innovation: Develop unique branding techniques such as perforated logos to create subtle but recognizable brand identities for products.
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