Clever Wine Labels from Rethink Communications
Toni Marie — August 31, 2010 — Lifestyle
References: flickr & lovelypackage
Rethink communications designed this promotional campaign, called 'Table Wines,' to promote its package design capabilities. Each wine label focuses on a particular variety of table, providing future clients a taste of Rethink's personality, philosophy and sense of humor.
These wine labels from Rethink communications are awesome because they emphasize the product rather than the label. While Rethink's wine labels remain a packaging art concept, it would be great to see these designs produced.
Implications - DIG DEEPER
With so many similar products in the marketplace, it's often difficult for consumers to make a purchase decision. Products that flaunt uniquely designed packaging have the advantage of standing out against their competitors.
These wine labels from Rethink communications are awesome because they emphasize the product rather than the label. While Rethink's wine labels remain a packaging art concept, it would be great to see these designs produced.
Implications - DIG DEEPER
With so many similar products in the marketplace, it's often difficult for consumers to make a purchase decision. Products that flaunt uniquely designed packaging have the advantage of standing out against their competitors.
Trend Themes
1. Unique Packaging Design - Opportunity to disrupt the packaging industry by creating uniquely designed packaging that stands out in the marketplace.
2. Emphasizing Product Over Label - Opportunity to disrupt the branding industry by focusing on showcasing the product itself instead of relying solely on the label design.
3. Promotional Campaigns as Art Concepts - Opportunity to disrupt the advertising industry by creating promotional campaigns that serve as art concepts, capturing consumers' attention and leaving a lasting impression.
Industry Implications
1. Packaging - Opportunity for disruptive innovation in the packaging industry to create designs that make products stand out in the marketplace.
2. Branding - Opportunity for disruptive innovation in the branding industry to shift focus from label design to emphasizing the product itself.
3. Advertising - Opportunity for disruptive innovation in the advertising industry by creating promotional campaigns that serve as art concepts, capturing consumers' attention and leaving a lasting impression.
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