Powell Brewery Taps Downlow for a New Non-Alcoholic Beer Brand
References: drygoodsusa & straight
Dry Goods is a new collaborative brand launched by David Bowkett of Powell Brewery and Doug Stephen of Downlow Brands, serving up a broad selection of alcohol-free beers. The brand hits close to home, as Stephen has openly shared his struggles with alcohol consumption.
“Our goal was to create a non-alcoholic beer alternative that tastes like beer—from colour, smell, to taste,” says Bowkett, who runs Powell Brewery with his wife Nicole Stefanopoulos, in a statement. “We think we’ve achieved this, and look forward to working on more styles very soon. There might even be a non-alc sour beer on the horizon.”
Designed to capture the essence of traditional beer flavors without the alcohol content, Dry Goods is set to debut with an impressive lineup of three distinct choices: West Coast IPA, Grapefruit IPA, and Classic Pilsner.
Image Credit: Dry Goods
“Our goal was to create a non-alcoholic beer alternative that tastes like beer—from colour, smell, to taste,” says Bowkett, who runs Powell Brewery with his wife Nicole Stefanopoulos, in a statement. “We think we’ve achieved this, and look forward to working on more styles very soon. There might even be a non-alc sour beer on the horizon.”
Designed to capture the essence of traditional beer flavors without the alcohol content, Dry Goods is set to debut with an impressive lineup of three distinct choices: West Coast IPA, Grapefruit IPA, and Classic Pilsner.
Image Credit: Dry Goods
Trend Themes
1. Alcohol-free Beer Alternatives - Tapping into the growing demand for non-alcoholic beverages with authentic beer flavors.
2. Collaborative Brand Partnerships - Fostering innovation by merging expertise from different breweries to create unique alcohol-free beer offerings.
3. Non-alcoholic Beer Innovation - Pushing boundaries in brewing by focusing on taste, aroma, and appearance while eliminating alcohol.
Industry Implications
1. Craft Beer - Embracing the shift towards alcohol-free options to cater to health-conscious consumers.
2. Beverage Manufacturing - Exploring collaborative opportunities to enhance product offerings and meet changing consumer preferences.
3. Alcohol Industry - Adapting to the rise of alcohol-free beer innovation and the demand for traditional beer experiences without the alcohol content.
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