Period Packaging Aims to Re-Brand Period Protection Products
Vittoria Natarelli — September 1, 2010 — Art & Design
References: tolleydesign & lovelypackage
Period Packaging by Kyle Tolley & Sarah Graves is to the point. This minimalistic package design aims to re-brand the sanitary protection product. The designers believe that the packaging should encourage buyers to be proud of what they are buying because these products are a necessity -- period.
Period Packaging is a great concept, making package design less about flowers and decoration and more to the point.
Implications - The way in which a product is packaged in today's industry can have monumental impacts on its performance within the market. The branding or appearance of a product is the first way a consumer interacts with the product and it is imperative to make a lasting and positive first impression. Businesses who convey the functionality and quality of their product in a simple way will see great returns.
Period Packaging is a great concept, making package design less about flowers and decoration and more to the point.
Implications - The way in which a product is packaged in today's industry can have monumental impacts on its performance within the market. The branding or appearance of a product is the first way a consumer interacts with the product and it is imperative to make a lasting and positive first impression. Businesses who convey the functionality and quality of their product in a simple way will see great returns.
Trend Themes
1. Minimalistic Package Design - Opportunity for businesses to re-brand their products through minimalistic package designs.
2. Functional and Quality Packaging - Businesses can convey the functionality and quality of their products through simple packaging designs.
3. Emphasizing Necessity - Creating packaging that encourages buyers to be proud of purchasing essential products can lead to increased sales.
Industry Implications
1. Consumer Packaging Industry - Disruptive innovation opportunity lies in creating minimalistic package designs that captivate consumers.
2. Feminine Hygiene Industry - Opportunity to re-brand period protection products through innovative packaging designs.
3. Beauty and Personal Care Industry - Applying minimalistic package designs can differentiate products in the highly competitive beauty and personal care market.
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