Walter Andri — March 21, 2006 — Lifestyle
References: foodingredientsfirst & news.agendainc
16/03/06 Coca-Cola North America has announced the introduction of its innovative carbonated fusion beverage, Coca-Cola Blak, to the United States on April 3rd.
Coca-Cola Blak is a sophisticated, premium blend of Coca-Cola, natural flavors and coffee essence. The effervescence and rich flavor of Coca-Cola Blak provide the perfect pick-me-up for people looking for new ways to stay refreshed any time of the day or night.
For its U.S. launch, Coca-Cola Blak has been specially formulated to appeal to American tastes and will have a unique logo treatment and packaging as well. Designed to appeal to adult consumers looking for an indulgent and revitalizing alternative to other beverages, Coca-Cola Blak is a mid-calorie beverage with only 45 calories per 8-ounce bottle. It is packaged in a resealable version of Coca-Cola's signature 8-ounce glass contour bottle enveloped in sophisticated and stylish graphics. It will be available at supermarkets and convenience retail locations nationwide beginning April 3rd, both in individual bottles and four-packs. (FOOD INGREDIENTS)
Coca-Cola Blak is a sophisticated, premium blend of Coca-Cola, natural flavors and coffee essence. The effervescence and rich flavor of Coca-Cola Blak provide the perfect pick-me-up for people looking for new ways to stay refreshed any time of the day or night.
For its U.S. launch, Coca-Cola Blak has been specially formulated to appeal to American tastes and will have a unique logo treatment and packaging as well. Designed to appeal to adult consumers looking for an indulgent and revitalizing alternative to other beverages, Coca-Cola Blak is a mid-calorie beverage with only 45 calories per 8-ounce bottle. It is packaged in a resealable version of Coca-Cola's signature 8-ounce glass contour bottle enveloped in sophisticated and stylish graphics. It will be available at supermarkets and convenience retail locations nationwide beginning April 3rd, both in individual bottles and four-packs. (FOOD INGREDIENTS)
Trend Themes
1. Carbonated Fusion Beverages - Disruptive innovation opportunity: Develop new flavors and combinations of carbonated fusion beverages to cater to the evolving tastes and preferences of consumers.
2. Mid-calorie Beverages - Disruptive innovation opportunity: Create low-calorie alternatives with unique flavors and packaging to target health-conscious consumers who still seek indulgence in their beverages.
3. Premium Blends - Disruptive innovation opportunity: Experiment with premium blends of popular beverages and natural flavors to offer a more sophisticated and indulgent drinking experience.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity: Incorporate new ingredients and techniques in beverage manufacturing processes to create unique and exciting product offerings.
2. Packaging Design - Disruptive innovation opportunity: Explore innovative packaging solutions that enhance the visual appeal and functionality of beverage packaging, making them stand out on store shelves.
3. Convenience Retail - Disruptive innovation opportunity: Collaborate with convenience retail locations to introduce exclusive beverage lines that cater to the needs and preferences of on-the-go consumers.
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