One Block Down Spotlights the Air Max Plus in New Capsule
References: highsnobiety
Italian retail imprint One Block Down works in collaboration with Nike to introduce a new collection of sneakers that are inspired by the original 1998 Nike TNs. There are three sneakers featured in the collection and joining the footwear is a large capsule of apparel and accessories that are designed to match the shoes.
The capsule features 24 pieces and it is full of versatile ways to style the silhouette. The three designs are essentially reinterpreted variations of the original colorways of the Nike Air Max Plus that first launched in 1998. The gradient hues are inverted to create the Reversed colorway palette. The capsule is close to owning the original shoes as it also comes in the same box -- also reversed hues
Image Credit: One Block Down
The capsule features 24 pieces and it is full of versatile ways to style the silhouette. The three designs are essentially reinterpreted variations of the original colorways of the Nike Air Max Plus that first launched in 1998. The gradient hues are inverted to create the Reversed colorway palette. The capsule is close to owning the original shoes as it also comes in the same box -- also reversed hues
Image Credit: One Block Down
Trend Themes
1. Retro-inspired Footwear - Reinterpreted variations of classic designs attract nostalgic consumers, offering a blend of vintage aesthetics with modern flair.
2. Color-inversion Fashion - Inverted color schemes provide a fresh take on familiar designs, appealing to consumers seeking unique yet recognizable styles.
3. Integrated Sneaker-apparel Collections - Matching apparel and sneaker collections offer cohesive styling options, encouraging brand loyalty and repeat purchases.
Industry Implications
1. Sneaker Industry - The sneaker industry benefits from collaborations and limited edition releases that drive hype and exclusivity.
2. Fashion Retail - Fashion retail can capitalize on capsule collections that offer pre-styled, cohesive looks for consumers.
3. Apparel Manufacturing - Apparel manufacturing gains from producing versatile pieces that complement accessories, enhancing the consumer's wardrobe flexibility.
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